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Skippable, non-skippable, and 6-second bumper formats, produced through our dedicated YouTube video production service and targeted to match your goal, from broad reach to guaranteed message delivery.
Pre-roll placements on the streaming apps and CTV inventory your audience is already watching.
Real-time bidding across premium publisher video players, with creative sequencing so the same viewer sees a coherent story across multiple exposures instead of one ad on repeat.
Both, and that's by design. The same team scripts, shoots, and buys the media, so your creative is built to perform in the exact placements we're targeting - no handoff, no mismatched specs, no wasted spend.
Your pre-roll video ad is scripted, shot, and edited in-house, drawing on our Brand Video and B2B Video production experience — including multiple cutdowns (6-, 15-, and 30-second versions) so your message performs whether a viewer skips at five seconds or watches through. Every project goes through our own post-production services, so there's no handoff to an outside vendor and no delay waiting on someone else's schedule.
We combine first-party data, contextual signals, and platform-native targeting to put your pre-roll ads in front of the people most likely to act — and we keep refining placements as real performance data comes in, so your budget stops paying for impressions that don't move the needle.
You'll always know exactly where your budget goes — platform, placement, audience segment, and creative variant — with reporting built around the metrics that matter to your business, not vanity numbers.
For an ongoing brand-awareness campaign, we produced a 15-second commercial and bought media across in-stream pre-roll/mid-roll and Connected TV, using Private Marketplace deals and vCPM optimization to keep spend on high-viewability inventory. Results: 88% viewability rate, 78% video completion rate (OLV), +26% ad recall lift, and +8% brand favorability lift. Read the full CTV Brand Lift case study →
Our in-house team produces platform-native pre-roll creative, drawing on our Promotional Video and TV commercial video expertise for multiple length cutdowns and format variants.
We select the mix of YouTube, connected TV, and programmatic video inventory that fits your budget and audience.
Your campaign is monitored and adjusted throughout the flight based on view-through, completion, and conversion data. You get clear performance reporting, and we apply what we learn to the next flight.
From strategy to creative to media buying, we handle it all under one roof — so you can launch with confidence and start seeing results.
Start Your Campaign →A B2B tech client needed a ~30-second top-of-funnel video ad blending live-action-style visuals with custom 3D motion graphics, delivered in 4 weeks. We built the creative from AI-generated base footage composited with custom UI animation, on time and on budget. Read the full AI Video Production case study →
We've produced pre-roll campaigns across these industries:
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A pre-roll ad is a short video ad that plays before the content a viewer chose to watch, on platforms like YouTube, Connected TV apps, and premium publisher sites. Because the viewer is already watching video, pre-roll formats hold attention that banner ads and static placements can't, making them one of the most effective ways to build brand awareness and drive action in a single view.
Cost depends on creative scope and media spend. Production typically starts in the low five figures for a 15-30 second spot with multiple cutdowns, and media budgets are flexible - we can launch a focused test or scale to a full multi-platform buy. We'll map out a plan and cost range in your free strategy session.
Most campaigns go from kickoff to live in 3-4 weeks: one to two weeks for strategy and creative, then media setup and launch. If you already have approved creative, we can often launch media in under a week.
Pre-roll is the ad format - a video that plays before content. Programmatic is how we buy that inventory, using automated, data-driven bidding across ad exchanges. Media buying is the broader discipline of planning and purchasing all of it. We use programmatic buying to place your pre-roll ads efficiently across YouTube, CTV, and premium publishers.
We track view-through rate, completion rate, viewability, and ad recall lift, plus down-funnel signals like site visits and conversions where available. You get clear reporting after launch, and we optimize targeting and creative based on what's actually working.
Let's discuss how pre-roll video can put your brand in front of the right viewers before they hit skip. Schedule a free, no-obligation strategy session.
