At first, we were a powerful team united by a single office. During the pandemic, we became a team connected by the Internet. Now, with several offices worldwide and numerous remote teams, we are united as Lava Media.
It's challenging to summarize the entire agency history in 4 cards. But we'll give it a try. In our Instagram, there are more of such cards with our history.
We were a two-person agency. The first had experience as a director at MTV. The second had experience producing commercial YouTube projects.
The smartphone brand Meizu entrusted all of its marketing to us. We didn't disappoint - we increased the brand's market share to 4%.
We finally realized that we want to focus solely on video production and promotion. We've chosen this specialization.
We started filming videos worldwide. After a year, our first project in America took place.
Lava Media constantly employs 20 people. On average, we have 3 project offices open simultaneously for serial content production. We consistently collaborate with various creative teams worldwide.
We like the association with fire - it's the feeling of flames we experience when we come up with a new idea, we're on fire when we work on set, and we see lava within us when we witness the results of our promotions.
In our team, each of the production producers is responsible for their own direction: TV video, corporate video, educational, etc. For each individual project, we hire a suitable production team. Individual videos always require individual teams.
We always tailor the project implementation (creative approaches, video style, distribution channels) to fit your budget. We provide honest guidance on how to best allocate your budget within the scope of your video advertising campaign.
Our production teams work in San Diego, Miami, and Los Angeles. Producers and creators are also based there. The post-production office and remote producers are based in Istanbul.
During the creative briefing, we show you examples of videos whose image quality will reflect your future result. To understand how the scenario will look, we create a photorealistic animatic. Even before filming, you will have a clear understanding of how your final video will look.
Our media planning department will understand the best way to show the video to your target audience. We will select only targeted platforms and the most effective video placement tools. Our priority is the targeted viewership of the video and its full completion.
Our first advantage is that we view video not as a standalone element but as a part of the marketing process. Our team has expertise in the entire marketing process. We don't just create video; we know how to conceptualize it, whom to target, how to convey the message effectively, and where to distribute it.Secondly, we are a global agency. We leverage the expertise of specialists from around the world, making our budgets competitive by distributing tasks among our various offices.
Yes, we always monitor the goals of media advertising. If your goal was to increase brand awareness through video advertising, we will order a report from YouTube or analyze the growth of search queries for your brand. If the goal was to increase website traffic, we will monitor the CTR indicator and compare it with alternative advertising formats and benchmarks in the market. If the goal is audience awareness, we track quarterly video completion rates.
We find insights that will hook the viewer and keep them engaged in the video. For this, our marketers conduct in-depth interviews, and our creators write an attractive metaphor. But if you have a different type of video: corporate or animated, know that our creators and production team know exactly how to shoot and edit the video so that it doesn't leave the viewer bored.
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