Strong brand recognition is a direct driver of
business growth and resilience. It allows you to:
Consumers gravitate toward brands they already know.
Recognized brands are chosen more frequently.
A strong brand adds perceived value, reducing price sensitivity.
Recognition evolves into loyalty.
The Brief: Rimmel London needed to reposition their brand for a modern, empowerment-focused audience, connecting with feminism and top influencers while emphasizing their London identity.
Our Solution: We created three "video manifestos" with world-renowned influencers celebrating their craft as self-expression. This flagship video features dancer Keiko Lee using choreography to embody the brand's confident spirit.
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Complex Set Design: We built a custom "glowing tunnel" and lighting rig inside an abandoned factory to create a unique, high-contrast aesthetic.
Detailed Art Direction: We executed every detail, from custom graffiti on the floor to creating a stained-glass window effect with the Union Jack to reinforce the brand's British roots.
Advanced Product Videography: We combined macro close-ups of makeup application with practical product shots filmed live on set, with no CGI, for maximum authenticity.
To create deep emotional connection.
To capture attention at scale.
To build a loyal, returning audience.
The Brief: Launch the Vivo V9 smartphone during the international football championship with a vibrant, high-energy commercial featuring famous footballers.
Our Solution: A dynamic 30-second spot showcasing the phone's camera by integrating it into players' training sessions, blending sports action with technology.
Our Solution: We created three "video manifestos" with world-renowned influencers celebrating their craft as self-expression. This flagship video features dancer Keiko Lee using choreography to embody the brand's confident spirit.
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Complex Logistical Coordination: We successfully managed the schedules of multiple high-profile international athletes for a single, intensive shoot day.
On-Location Art Direction: We transformed a professional football training facility, augmenting it with decorative lighting and custom props to create a cinematic look.
Advanced Compositing & VFX: The project required seamless integration of pre-shot footage onto the smartphone screens within the ad, as well as significant post-production to clean up backgrounds and perfect the action sequences.
We begin by identifying your core audience (ICP). Then, we execute a cross-platform "Rule of Seven" touchpoint strategy. We create a planned sequence of video interactions that systematically moves your brand from unknown to unforgettable, ensuring at least seven strategic contacts with your target customer.
You can't manage what you don't measure. Here’s how do you measure brand recognition lift from our video campaigns
Tracking the increase in users searching directly for your brand name.
Monitoring growth in traffic from users typing your URL directly.
Analyzing brand mentions and sentiment shifts across platforms.
Conducting surveys pre- and post-campaign to measure recall and perception.
Let's architect the video strategy that will embed your brand in the minds of your most valuable customers.
