SNEI

Pixar-Style AI Animation

Telling the Story of Environmental Protection

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Services

AI Video

Marketing Goal

Services story

Target Audience

Web site visitors

Project Timeline

4 weeks

Pixar-Style AI Animation

Project Overview

SNEI is a premier environmental consulting firm specializing in protecting sensitive species across the Mojave Desert during construction projects. Their work is vital, but often technical and behind-the-scenes.

They faced a creative challenge: How to show their impact not from the perspective of a biologist or a construction worker, but from the perspective of the animals they protect? As an experienced AI video production company, we knew that translating complex biological data into an emotional narrative required a unique approach.

The client wanted a heartwarming, animated film featuring a cast of desert characters—a Tortoise, a Kit Fox, and a Burrowing Owl. Traditionally, producing 90 seconds of high-end character animation requires the massive teams and six-figure budgets associated with traditional 3D Animation. Our goal was to achieve this "studio look" using advanced AI tools, making high-end storytelling accessible for a B2B company.

Project Execution

We leveraged a combination of generative AI models to create a cohesive, 3D-rendered animated film. By using AI, we bypassed the expensive modeling and rigging pipeline usually required for 3D animation, moving straight from concept to high-fidelity visuals. This project serves as a prime example of modern generative AI video production, demonstrating how specialized pipelines can deliver a premium Pixar style AI video efficiently.

The result is a charming narrative where the animals discuss how "highly trained biologists" (the SNEI team) keep them safe amidst the rumble of construction. It highlights our capabilities as an AI animation studio to handle complex storytelling requirements.

Behind the Scenes: The AI Pipeline

Creating consistent characters and accurate biology with AI requires a precise workflow. Here is how we built it:

1. Style Definition & Scripting
The client provided the initial script, which we structured for visual flow. For the visual direction, we presented three distinct options: Realistic, 3D Render (Bright), and Pixar-style. The client selected a bright, friendly 3D render style that appeals to a broad audience while maintaining a serious underlying message. This choice allowed us to showcase the full potential of 3D AI animation for corporate storytelling.

2. Static Storyboard & Biological Accuracy (Nano & Banana)
Before animating, we generated static illustrations for every scene using NanoBanana model. This step was crucial for quality control. Since SNEI deals with specific species, generic AI animals weren't enough. Maintaining strict control over visuals is what separates a professional AI video agency from basic tools.

We went through rigorous fact-checking:

  • The Tortoise Challenge: Initial generations made the desert tortoise look massive compared to the biologist. We refined the scale to reflect reality (adult Mojave tortoises are only about a foot long). This attention to detail is essential for character consistency AI video workflows.

The Kit Fox Correction: The AI initially generated a generic red fox. We had to refine the prompt to generate a specific Kit Fox—lighter in color with the characteristic black tip on its tail.

Version 1
Real fox
Version 2

3. Cinematic Continuity: Applying the "Figure Eight" Rule
AI models can generate beautiful images, but they don't understand film editing. A crucial part of our storyboard process was planning camera angles that would cut together smoothly in post-production.

We applied traditional filmmaking principles, specifically the Figure Eight pattern (often used for dialogue scenes):

  • Establishing Shot: We started with a Wide Shot to show the characters in their environment.
  • Shot-Reverse-Shot: For the conversation, we generated Over-the-Shoulder (OTS) close-ups.

By strictly defining these angles in the prompting phase, we ensured the viewer understands the spatial relationship between the Tortoises. This turns a collection of AI clips into a cohesive, professional scene.

4. Motion Generation (Google Veo 3)
Once the static frames and camera angles were approved, we used Google Veo 3 to bring the scenes to life. This allowed us to add subtle movements—wind rustling through the desert brush, dust motes drifting in the sunlight, and the natural expressions of the animals. Using the latest tools allows us to implement Google Veo for business applications, creating best-in-class Google Veo examples of motion generation.

5. AI Voiceover & Audio Engineering
The film features dialogue between multiple animals and a narrator. We used the Artlist library to cast distinct AI voices for the Tortoise, Kit Fox, and Owl.

However, AI voiceovers still require a human touch. We encountered pacing issues with specific terms:

  • The Issue: The AI read "Las Vegas, NV" as two disjointed locations and sounded robotic when spelling out the acronym "S-N-E-I".
  • The Fix: We regenerated these specific phrases multiple times with different pacing prompts and stitched them together in post-production to ensure a natural, human-like flow.

6. Final Polish & Cleanup
Even the best video models leave small artifacts. Our post-production team performed a final "cleanup" pass on the footage to ensure the visuals were crisp and the focus remained on the story. This final step is crucial for high-quality professional AI video generation.

Results

We delivered a 1.5-minute animated film that perfectly balances corporate messaging with emotional storytelling. SNEI received a unique marketing asset that humanizes their brand and highlights their expertise in the Mojave Desert ecosystem—all produced in a fraction of the time and budget of traditional animation. This approach proves that cost effective animation is now a reality for companies of all sizes.

Client Testimonial

Lava Media turned a complex concept into a heartwarming story that perfectly represents SNEI's mission. We were impressed by how they used AI to achieve a studio-quality look while maintaining strict biological accuracy for the animals we protect. It’s an innovative asset that sets us apart, delivered without the massive overhead of a traditional film studio.

Rob LaBar, Executive Vice President, SNEI

Ready to tell your story?

This project proves that with the right expertise, AI video is no longer just for experimental clips; it’s a powerful tool for complex, narrative-driven commercial production. Whether you need an explainer video for startups, high-end brand storytelling with AI, or effective B2B video marketing with AI, we can bring your vision to life.

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