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The importance of color correction in video advertising

How color correction saved an advertising campaign

A couple of years ago, we filmed a commercial for the Meizu smartphone brand. And not only filmed - we also created an idea for it. As always, the competition in such a market is gigantic and the media weight of competitors is huge.

Shot of a knight holding a smartphone

We needed to be creative. We decided to ride the media agenda. Looking through the trends, we found that a Disney movie about knights is popular among our audience. Without thinking twice, we wrote ideas about how knights film their adventures on a brand-new smartphone.

But how, in addition to the content part, to stick to the trend? This is where we put a lot of emphasis on color correction. In post-production, we scrupulously repeated the color correction of the Disney film - so our video visually resonated with the film.

For such purposes, it is not suitable to paint the video only by the editing director. A separate studio is rented with professional monitors that correctly display all color spectrums. The whole team comes to the studio: general producer, creative director, director, editing director. And together with the colorist they create the color of the video.

The video was very popular - we quickly got the necessary share of coverage and memorability among the audience.

The importance of color correction in video advertising

If I'm not shooting or promoting videos today, it means the end of the world has come