The Power of Video Marketing

Supercharge your local visibility and win your community’s attention with strategic, trust-building video marketing.

97% of consumers search online for local businesses, and 89% of people say a video has convinced them to buy a product or service.

Video is now the fastest, most persuasive tool for local business growth—and it's within your reach.

Why Video Is the Ultimate Tool for Local Business Growth

01. Boosts Local Trust

Real footage of you, your store, your team—nothing builds trust faster for local buyers.

02. Demonstrates Value Visually

Service, product, and experience become visible, not just described.

03. Outperforms Text & Image

Social video shares are 1200% higher than text and images combined

04. Improves Local SEO

Pages with video are 53x more likely to reach Google page one. Video on your Google Business Profile means more site visits, map clicks, and phone calls.

05. Efficient Ad Spend

Local video ads can be micro-targeted (by zip code, neighborhood!) with very little waste.

"Video content is the #1 way for small businesses to show authenticity and create lasting relationships in their local market."
Sergey Rodin
Managing Partner Lava Media
Сотрудник агентства планирует видеосъёмку
Our Process

Perfect these video formats —see them in action with our real projects below.

01

Local Brand Story Videos

Share your origin, team, and unique community values. Show who you are, where you’re based, and why you love your area.

02

Customer Testimonial Videos

Feature real locals loving your service or product. Authentic reviews build trust and drive referrals.

03

Behind-the-Scenes (BTS) & Process Videos

Show your workshop, kitchen, or team at work. Makes you personal and transparent—especially powerful for restaurants, fitness, healthcare, trades, and retailers.

Where (and How) to Share Videos for Maximum Local Impact

Google Business Profile (formerly Google My Business): Add 30-120 second videos to your listing for higher engagement in Maps, search, and “near me” queries.

Local News Sites and Blogs: Pitch your videos as expert content, guides, or local stories

Local TV/Streaming Platforms: Place short video ads on local cable, news sites, and regional OTT services

Shooting a TV commercial video for a luxury segment auto brand.

A couple more video marketing tools for small business

Develop Your Own Video Blog (Vlog) Series

Start a video blog on your YouTube channel, where you regularly share insights, day-in-the-life perspectives, local expert interviews, and community updates.

A vlog builds an ongoing relationship with your local audience, increases site SEO through dynamic content.

Our YouTube channels and video campaigns

Leverage Targeted Video Advertising for Precise Local Reach

Video targeting allows you to reach exactly the right people in your service area with compelling visual content that drives action.

Google Ads Video Campaigns 

Since Google processes over 3.5 billion searches daily, many of which have local intent, video ads on this platform can capture high-intent customers.

Facebook and Instagram Video Ads

You can target users within a specific radius of your business (as small as 1 mile), filter by age, interests, behaviors, and even life events.

LinkedIn Video Ads for B2B Local Services

You can target by company size, industry, job title, and geographic location, making it perfect for B2B local services.

SECRET TO SUCCESS: ENTERING THE MARKET WITH A VIDEO CAMPAIGN

There’s nothing quite like launching a brand from scratch, as we did in our project for the cereal bar manufacturer CO-BARRE.

Task: Increase brand recognition through brand story video
Solution: Media video ads on YouTube

Check Icon - Agency X Webflow Template
9,656,000+ views
Check Icon - Agency X Webflow Template
Brand lift: +23%
The camera is placed against the backdrop of a school bus in Miami during the shooting of a commercial.

Maximize Reach with Video Shorts & Reels (Instagram, Facebook, YouTube Shorts, TikTok)

Short-form vertical videos (15-60 seconds) are favored by modern algorithms and consumed heavily on mobile.

We know how to create funny short videos

Lava Media designs, produces, and amplifies video content that makes your local business a favorite community brand. We deliver:

Custom strategy that fits your local goals and market

Professional filming, editing, scriptwriting, and branding

Advice on optimal formats for every platform from Google to Instagram to streaming TV

Performance analysis and strategy tweaks for ongoing local growth

Take a look at how our team works

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