Disney has 100% control - creating outdoor animated advertising, outstanding creative, AI in post-production

Today on “Lava Journal," we're diving into the world of film advertising with Gerardo Lara, who has created promotional campaigns for blockbusters like Guardians of the Galaxy, Thor, and Avatar. In this conversation, Gerardo Lara shares his journey in the film and advertising industry, discussing his early inspirations, educational background, and the realities of working in production. He reflects on the creative processes involved in advertising, the challenges of client relationships, and the impact of AI on the industry. Gerardo also offers valuable advice for aspiring creatives and emphasizes the importance of collaboration and continuous learning in this ever-evolving field.

‍

Today in the episode:

- Film Education vs. Industry Reality

- Creative Process in OOH Advertising

- Studio Control in Blockbuster Campaigns

- Post-production for Entertainment Content

- AI Impact on Video Production

- Career Expectations vs. Reality

‍

Video-version

Audio-version