Your vehicles look incredible in person and ordinary on screen. We get it — shooting cars means weather, light, moving metal and a shrinking launch window. Lava Media delivers automotive video production that makes buyers stop scrolling and walk onto your lot.
Get a QuoteWe map who you actually need to convince: in-market shoppers, a dealer network, or an OEM buying committee. Every creative decision in your automotive video production starts from that answer, not from a shot list.
We turn spec sheets into a story a buyer repeats. For AMPD we built a 30-second commercial around one visual metaphor — a 3D retail grid — instead of a feature list.
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Lot, studio, closed road or LED volume — our crews shoot fast without tying up your inventory for a week. On one luxury-car programme we captured 120 finished clips with a Bentley Continental GT III and a Rolls-Royce Cullinan in a single eight-hour day.
Some things a camera cannot reach: airflow, drivetrain, a trim you have not built yet. Our 3D animation team rebuilds them, then post-production cuts every ratio your channels need.
Three questions we settle with you before a single vehicle is moved:
Two hundred scripted micro-scenes, a lighting plan per angle, an LED stage with drive-in access for a low-clearance GT. Fifteen setups an hour, eight hours, 120 finished clips — no reshoot day.
Best when the vehicle does not exist yet, the trim is not painted, or the feature is invisible on camera. We model your vehicle in 3D and animate cutaways, airflow, drivetrain and feature demos — no location, no crew, no weather. Pairs well with
AI video ad production for fast creative variants.
The workhorse for dealer groups and OEM regional teams. One to two days of live-action filming on your lot, in studio, on an LED stage or on a closed road, combined with 3D inserts for the parts a camera cannot reach, plus every social cutdown and a broadcast-ready TV commercial version.
For national campaigns, auto-show hero content and brand-defining launches. Full agency-level creative, casting, location scouting and multi-day shooting with cinema cameras, plus the CGI budget to build sequences a real road cannot give you. This is the tier for a flagship
brand video.
We have shot luxury cars on an LED stage and machinery on live plant floors, so tight vehicle schedules never surprise us.
Our modellers sit beside our directors, so live-action and vehicle CGI are planned together rather than bolted on in post.
Strategy, script, shoot, 3D, edit and distribution run under one contract, with 800+ videos and 13+ years behind us.
Timecoded feedback, a written spec per film and a named approver per stage keep your launch date out of the revision loop.
A 30-minute call on your models, your buyers and your deadline. You leave with a format recommendation and a realistic budget range.
We write the vehicle brief, lock the selling points and deliver a script and storyboard you approve before anyone books a crew.
Lot, studio, closed road or pure CGI. We capture a dedicated coverage block so the edit never runs short of shots.
Edit, grade, graphics and every ratio your channels need, labelled and ready. Running an ongoing content calendar? We continue on a monthly retainer.
Tell us the model, the deadline and the budget range. You will get a format recommendation and a quote for your automotive video production within two business days.
Automotive video production is the end-to-end creation of video for vehicle brands, dealerships and suppliers: brand films, model launches, dealer commercials, walkarounds, CGI feature demos and social cutdowns. Automotive videography covers the camera work; automotive video marketing covers where the finished cuts run and what they are measured against. We do all three under one contract.
Packages start at $9,500 for a pure-CGI vehicle film, $18,000 for a one-to-two-day live-action model launch, and $50,000 and up for flagship brand work. What moves the number is shoot days, how many vehicles you need on camera, CGI volume, and how many channel versions you want delivered.
Four to eight weeks from kickoff to final delivery is typical. A CGI-led automotive video production moves faster: we delivered a 30-second AI and 3D commercial for AMPD in under four weeks, including script, look development, compositing and sound design.
Usually yes. On a luxury-car programme we captured 120 finished clips of a Bentley Continental GT III and a Rolls-Royce Cullinan in a single eight-hour day, running fifteen setups an hour against a 200-scene shot plan. Volume is a planning problem, not a budget problem.
Yes — that is what our in-house 3D team is for. We model the vehicle, animate cutaways and feature demos, and composite CGI into live plates, so your marketing can run before the first unit reaches the lot.
We set the metric in the brief, not after delivery: VDP engagement and time on page for inventory video, view-through and completion rate for CTV and pre-roll, cost per qualified lead for paid social. Then we version the cuts against that metric.
All three, and the brief changes for each. Dealer groups need volume and speed, OEM teams need brand control and CGI, and Tier-1 suppliers need technical clarity — the same problem we solve in our manufacturing video production work.
