Your ads run on five platforms, managed by three vendors, and nobody owns the full picture. We get it. Lava Media plans, buys and optimizes paid media across every video channel, with creative made by our own studio.
One team owns planning, buying, measurement and video creative across every channel, so your budget works as one system.
We start with your goals and audience, then split budget across Meta, YouTube, CTV and programmatic by funnel stage. Every channel gets a clear job, a KPI and a spend range before a single dollar goes live.
Read the case →Our in-house media buyers set up campaigns in your own ad accounts, connect tracking across platforms and buy premium inventory, with frequency caps and brand-safety controls applied consistently on every channel you run.
One concept, many formats. Our studio adapts each idea into social media video, YouTube spots and broadcast-quality TV commercial cuts, so creative stays consistent and fresh across every placement you buy.
Read the case →AI-assisted analytics combine data from every platform daily, show which channels and creatives drive results, and flag fatigue early. Our buyers move budget between channels weekly instead of waiting for quarterly reviews.
Read the case →Every engagement starts with a one-page media plan: the audience, the one business outcome all channels serve, the budget split across Meta, YouTube, CTV and programmatic, the KPI for each channel, and how results are measured and compared across all of them.
A strong paid media plan answers three questions before launch:
Don't just take our word for it. Watch video campaigns we've produced and promoted across social, YouTube, CTV and programmatic for tech, consumer and B2B brands.
“Media buying without strong creative is just renting attention you can't keep.”
For Meizu we combined CTV and mobile in-stream video, bought premium inventory through PMP deals and optimized on viewable impressions. The result: 88% viewability, 9.5 seconds of active attention and +26% ad recall.
Video-first Facebook and Instagram campaigns with Reels, Stories and retargeting by watch time, all managed inside your own ad account.
Facebook ads agency →02Skippable in-stream, bumper and Shorts YouTube campaigns built around the first five seconds and measured on CPV, CPA and lift.
YouTube advertising agency →03Streaming TV campaigns across Hulu, Roku, Disney+ and FAST channels, bought through premium deals and proven with real brand lift.
CTV advertising →04Display, online video and retargeting bought through leading DSPs, with transparent programmatic fees, strict viewability thresholds and supply path control.
Programmatic agency →For brands spending up to $40,000 a month across two channels, such as Meta and YouTube. We plan, buy and optimize both, with shared tracking, one report and six new video ads every month built for each platform.
For brands spending $40,000–$150,000 a month across three or four channels. Twice-weekly optimization, cross-channel budget allocation, ten new video ads monthly and a hero spot each quarter, plus a brand lift study to prove impact.
For brands spending $150,000+ a month. The fee is $18,000 or 10% of spend, whichever is greater, with a dedicated team, quarterly shoot days and incrementality testing that shows what each paid channel really adds to revenue.
Ad spend is paid directly to each platform from your own accounts; CTV and programmatic media are billed at cost. One-time setup: $2,500, waived on a 6-month agreement.
Unlike media-only agencies and production studios, Lava Media plans, buys and creates video for every paid channel.
One plan and one report across Meta, YouTube, CTV and programmatic, with no finger-pointing between your vendors.
Our in-house studio ships fresh video for each channel in days, so campaigns never stall waiting for new assets.
AI tools analyze every channel daily, helping our media buyers move budget toward what works much faster.
Campaigns run in your own ad accounts, you pay the platforms directly, and every video becomes yours.
Hiring a paid media agency shouldn't mean juggling more vendors. Our process keeps it simple: one audit, one cross-channel media plan and one team optimizing every channel from the first day of spend.
We review your ad accounts, tracking and creative across channels, then show where budget leaks and which channels deserve more.
You get a cross-channel media plan with budgets, KPIs per channel and the first batch of video concepts before launch.
Our buyers set up tracking and campaigns in your accounts and launch with fresh video built for every channel and placement.
AI-assisted analytics guide weekly optimization. We move budget between channels, refresh the creative and scale what drives real business results.
A paid media agency, also called a media buying agency, manages your advertising across paid channels — from media planning and buying to optimization and reporting. As a video marketing agency, we add an in-house studio for AI video ad production and social media video, so creative and media move at the same speed. Explore our channel pages for Facebook ads, YouTube ads, CTV and programmatic.
We run paid media for startups and tech companies scaling acquisition, financial services firms generating qualified leads, and fashion and apparel brands launching collections. Need a B2B paid media agency? We pair YouTube and LinkedIn campaigns with B2B video production.
Plan My Paid Media MixTell us about your goals, channels and monthly ad spend. We'll audit your paid media for free and recommend the right management package.
A paid media agency plans, buys and optimizes advertising across paid channels such as Meta, YouTube, CTV and programmatic, then reports on results. Lava Media adds what most media buying agencies lack: an in-house studio that produces the video for every channel.
Most US paid media agencies charge 10–20% of ad spend or $8,000–$25,000 a month for multi-channel management. Our paid media management packages start at $6,000 a month for two channels, including six new video ads monthly. Ad spend goes directly to the platforms.
Media planning decides where, when and to whom your ads run and how budget is split across channels. Media buying executes that plan: setting up campaigns, purchasing inventory and optimizing bids. We handle both, plus the video creative that runs in every placement.
It depends on your goal. Meta and YouTube usually drive the fastest measurable results, while CTV and programmatic add reach and brand lift once the basics work. Our free audit recommends a channel mix and budget split based on your offer, audience and current results.
We connect every platform to shared conversion tracking and GA4, then report on CPA, ROAS and brand lift in one dashboard. On larger budgets, incrementality tests show what each channel really adds instead of relying on platform-reported numbers alone.
AI-assisted analytics combine data from every channel daily, spot which audiences, placements and creatives drive results, and flag fatigue early. Our media buyers use those insights to move budget between channels and refresh video faster than monthly reviews allow.
