B2B Video Production & Marketing Agency

Digital Marketing Video Production Services That Convert

Your media budget is climbing, but your video still gets scrolled past. We get it — most agencies hand you a file and walk away. Lava Media builds video marketing services around the metrics your CMO actually reports on.

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A Full-Service Process for Measurable Video Performance

From the first strategy call to the final media buy, one team owns every step of your campaign.
01

Strategy & Audience

We start with the business outcome, not the storyboard. Our creative director maps your funnel, your buyer, and the platforms you actually advertise on — then we define what a win looks like before anyone writes a script.

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02

Concept & Script

Big ideas beat big budgets. We build the narrative — scripts, storyboards, and a visual language that matches your brand — so you approve the plan on paper before a single dollar goes into production.

03

Production & Animation

Live-action shoots, 2D and 3D animation, or AI-generated footage — whichever format your campaign needs. Our in-house directors, cinematographers and animators run it as one pipeline, so your ad set ships together instead of trickling in.

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04

Delivery & Optimization

You get every asset in every platform ratio, labelled and ready to schedule. We can also handle distribution — whitelists, PMP inventory, CTV and in-stream OLV — and report back on viewability, completion and brand lift.

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The Campaign Brief Behind Every Video

The brief is where budget is saved or wasted. Before production starts, we agree on the channel, the audience, the single message, and the metric that proves it worked. No guesswork, no mid-shoot pivots, no surprise invoices when the campaign changes direction.

Your creative brief answers three questions before we quote a single deliverable.

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What business result are we buying?
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Who exactly needs to act?
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How will we measure success?

What Digital Marketing Video Production Actually Means

Digital marketing video production is the making of video assets specifically for paid and organic digital channels — paid social, programmatic, connected TV, YouTube, LinkedIn and your own site — rather than for broadcast alone. In practice it means the format, length, aspect ratio and hook are decided by the placement and the funnel stage, not by the camera.

Recent Marketing Video Examples

Watch how we handle promotional video production, social media video production, 2D animation, animated explainers and LinkedIn video ads. Same team, same pipeline, very different creative — because your category is not everyone else’s.
«Great creative is useless if the media plan never puts it in front of anyone.»
Sergey Rodin —
Managing Partner, Lava Media
Сотрудник агентства планирует видеосъёмку
Creative That Interrupts

We hijacked a blockbuster’s visual universe instead of listing product specs. The spot read instantly, with no setup — which is why 78% of viewers watched it to the end.

Media Built In

Custom whitelists above 80% player viewability, PMP deals with Tier-1 publishers, and in-stream placements only. Junk inventory never touched the budget.

Cross-Screen Reach

Connected TV carried the lean-back moment at full viewability while mobile online video added frequency and clickability. One creative, two very different attention states.

Measured, Not Guessed

We optimized on viewable CPM instead of raw impressions, then verified lift through Nielsen panels, embedded surveys and IAS tracking. Attention was reported in seconds, not views.

Digital Marketing Video Production Cost & Packages

What’s included?
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Production: One-day shoot with director, DP, lighting and sound.
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Post-Production: Hero edit plus platform cutdowns with motion graphics.
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Strategy: Script development, storyboards and channel-specific hook testing.
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Focus: Built for brands running always-on video content marketing.
What’s included?
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Creative: Full concept development, scriptwriting and location scouting.
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Production: Multi-day shoot, cinema cameras, full crew and casting.
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Distribution: CTV, OLV and PMP buying with viewability whitelists.
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Focus: For measurable brand lift, not just a finished video file.
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Why Choose Lava Media?

Instead of stitching together freelancers, editors and a media agency, you get one accountable team.

Strategy-Driven Creativity

Every creative choice traces back to a business objective, so your video has a job before it has a look.

In-House Experts

Strategists, writers, directors, animators and editors sit on one team, which keeps quality consistent and timelines honest.

Media-Literate Production

We build for the placement you are buying, so nothing gets recut at the last minute for a new ratio.

Obsessed With Results

We report on viewability, completion and recall lift, not on how many people liked the finished film.

How It Works

Digital marketing video production works best when the brief, the edit and the media plan are built together. Here is the sequence we run on every engagement, from a single ad set to a full-year retainer.

Step 1 — Brief & Goals

You tell us the channel, the audience, the offer and the number that defines success. We align on direction before anything is produced.

Step 2 — Concept & Script

We write scripts and storyboards for your approval, including the hook variants we want to test. You see the whole plan on paper first.

Step 3 — Produce

Live-action, animation or AI — produced in one coordinated pipeline. No separate briefs per asset and no repeated back-and-forth on every deliverable.

Step 4 — Launch & Measure

You receive every ratio, labelled and schedule-ready. We can run distribution and report viewability, completion rate, attention seconds and brand lift.

Industries We Work With

Most of our digital marketing video work runs in three places: video production for startups and tech, FinTech and CyberSecurity, and Fashion and Apparel. Different compliance rules, same performance logic — and we already know which one applies to you.

Ready to Turn Video Into Measurable Pipeline?

Tell us your channel, your audience and your budget range. We will come back with a format recommendation and a fixed quote — no obligation.

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Frequently Asked Questions About Digital Marketing Video Production

How much do digital marketing video production services cost in the USA?

Most of our digital marketing video production services start at $4,500 for a performance ad set, $12,000 for a hybrid live-action and animation campaign, and $45,000 and up for flagship CTV or broadcast work. Final pricing depends on shoot days, animation complexity and how many platform variants you need.

How long does a video marketing campaign take to produce?

A short-form ad set typically ships in two to four weeks. A hybrid campaign with a live-action shoot day runs four to six weeks. Our AMPD 3D motion graphics commercial took four weeks end to end, and the Meizu CTV campaign ran across two months including media planning.

How do you measure whether a marketing video actually worked?

We agree on the metric in the brief. For awareness campaigns that usually means viewability, video completion rate, active attention seconds and survey-based ad recall or brand favorability lift. For lower-funnel work it is click-through, landing page conversion and cost per qualified lead.

Can you handle animation as well as live-action shoots?

Yes. We produce 2D animation, 3D animation and animated explainer videos in-house, and we regularly combine animated overlays with live-action footage in a single campaign. If your product is software or a device, animation is often faster and cheaper than staging a shoot.

Do you also distribute the video, or only produce it?

Both. Production alone is where most agencies stop. We can plan and run distribution too — custom viewability whitelists, private marketplace deals with tier-one publishers, connected TV and in-stream online video — and optimize on viewable CPM rather than raw impressions.

What do you need from us before production starts?

A short brief is enough to begin: your platform, audience, objective, budget range and any reference content you like. We turn that into scripts and storyboards for approval. You will not be asked to write a script or source footage yourself.

Blog & News

Browse our articles on video marketing