You want TV-level reach, but streaming budgets disappear into opaque fees and nobody can prove what the ads did. We get it. Lava Media plans, buys and optimizes your CTV campaigns end to end, with the video built in-house.
Media planning, buying, measurement and video creative stay with one team, so every streaming impression is accountable.
We define the households you need to reach, then build a media plan across Hulu, Roku, Disney+, Amazon and FAST channels, balancing premium direct deals with efficient programmatic reach around your CPM and KPI targets.
Read the case →Our media buyers set up targeting, frequency caps and brand-safety controls, buy through Private Marketplace deals and programmatic channels, and connect conversion tracking so every impression can be tied to site visits and sales.
Every campaign launches with TV commercial-quality creative from our in-house studio, or fast AI video ad production when you need fresh variations. Fifteen- and 30-second spots are cut to each platform's spec.
Read the case →AI-assisted analytics track viewability, completion rate and site visits daily, shift budget toward the channels and audiences that perform, and flag creative fatigue early. Brand lift studies prove what the campaign actually changed.
Read the case →Before launch, we agree on a one-page media plan: the households you need to reach, the one outcome the campaign must prove, the channel and inventory mix, frequency targets, and how success is measured — brand lift, site visits or sales.
A strong CTV media plan answers three questions before the first impression:
Don't just take our word for it. Watch connected TV advertising examples we've produced and placed for tech, consumer and B2B brands — spots built to hold attention on the biggest screen.
“On CTV, the buy and the creative are one decision. Split them and both fail.”
For Meizu we produced a 15-second spot, bought premium CTV and in-stream inventory through PMP deals and optimized on viewable impressions. The result: 88% viewability, 78% OLV completion rate and +26% ad recall.
We kept only domains whose historical video player viewability exceeded 80%, cutting low-visibility inventory from the plan before the first impression was bought.
Inventory was bought through PMP deals with Tier-1 publishers, giving the brand premium, brand-safe placements instead of leftover open-exchange inventory.
CTV delivered lean-back, 100% viewable reach on the living room screen, while mobile in-stream pre-roll and mid-roll added frequency and the ability to click.
Switching from CPM to vCPM let the algorithm cut placements where users scrolled away too fast. Results were verified with IAS tracking and Nielsen panels.
For brands investing $10,000–$25,000 a month in streaming media. We plan, buy and optimize your CTV campaign and include one AI-built 15- or 30-second spot each quarter, so you can launch on streaming TV without a separate production budget.
For brands investing $25,000–$75,000 a month. Twice-weekly optimization, Private Marketplace deals, retargeting across screens and a hybrid AI and 3D product spot each quarter, plus a quarterly brand lift study to prove the campaign's real impact.
For brands investing $75,000+ a month. The fee is $12,000 or 12% of media, whichever is greater, with a dedicated strategist, premium live-action production twice a year and incrementality testing that proves CTV's real return.
Media is billed separately at cost, with no markup. One-time setup: $2,500, waived on a 6-month agreement. Recommended minimum media budget: $10,000/month.
Unlike media-only shops or production studios, Lava Media plans, buys and creates your CTV campaign in one team.
The team that plans your buy also makes the spot, so creative fits every placement from day one.
Media is billed at cost with no hidden markups, so more of your budget reaches real households.
AI tools analyze delivery and outcomes daily, helping our buyers adapt budgets, audiences and creative faster.
We report viewability, completion rate, site visits and brand lift, not impressions that never reach a person.
Buying streaming TV shouldn't feel like a black box. Our process keeps it simple and transparent: one media plan, one team and clear metrics, from the first call to optimized campaigns running across premium streaming apps.
Tell us your audience, goals and budget. We return a CTV media plan with channels, CPM ranges, reach estimates and video concepts.
You approve the plan and the creative. Our studio produces your spot while our buyers set up targeting and tracking.
Your campaigns go live across Hulu, Roku, Disney+, Amazon and FAST channels, with frequency caps and brand-safety controls in place.
AI-assisted analytics guide weekly optimization. We shift budget to what works, refresh creative and report on lift and site visits.
CTV advertising places video ads on streaming content watched on internet-connected TVs — smart TVs, Roku, Fire TV and Apple TV. An OTT advertising agency plans and buys that inventory, measures results and keeps the creative fresh. We combine all three with in-house brand video, post-production and wider digital marketing video expertise, so your streaming TV advertising budget works harder.
We run CTV campaigns for startups and tech companies launching nationally, automotive brands targeting in-market households, and financial services firms moving budgets from linear TV to addressable streaming. Need awareness first? See how we build brand recognition.
Plan My CTV CampaignTell us about your audience, goals and media budget. We'll build a free CTV media plan and recommend the right management package for your brand.
CTV advertising is video advertising shown on internet-connected TV screens — smart TVs, Roku, Fire TV or Apple TV. OTT advertising is broader: it covers streaming content delivered over the internet on any device. CTV is the big-screen part of OTT, usually with non-skippable, sound-on viewing.
Most US CTV agencies charge 15–20% of media or a $5,000–$15,000 monthly retainer, plus production. Our CTV management packages start at $5,000 a month for $10,000–$25,000 in media, including an AI-built spot each quarter. Media is billed separately at cost.
We recommend at least $10,000 a month in media. Streaming CPMs average around $26 in 2026, so that budget buys roughly 380,000 impressions — enough reach and frequency to measure real lift. Smaller tests are possible on self-serve platforms.
We focus on viewability, video completion rate, active attention and brand lift — ad recall and favorability measured through survey panels and verification tools like IAS. In our Meizu campaign, this approach delivered 88% viewability and a +26% ad recall lift.
We do. Our in-house studio produces broadcast-quality 15- and 30-second spots, from AI-built ads to full live-action shoots, and cuts them to every platform spec. Video is included in each management package, and every spot becomes your property.
AI-assisted analytics process delivery, completion and site-visit data daily, spot which channels, audiences and creatives drive results, and flag fatigue early. Our media buyers use those insights to shift budget faster than a monthly reporting cycle allows.
