Your YouTube ads get skipped in five seconds, views cost too much and nobody can connect them to sales. We get it. Lava Media plans, runs and optimizes your YouTube campaigns, with skip-proof video built by our own studio.
Strategy, Google Ads setup, media buying and video creative stay with one team, so every view moves buyers forward.
We map your funnel to YouTube formats: skippable in-stream for consideration, bumper ads for reach, in-feed and Shorts for discovery. Then we build audiences from customer lists, custom intent and remarketing, around a clear CPV or CPA target.
Our media buyers set up campaigns in your own Google Ads account, connect conversion tracking and GA4, set bid strategies and frequency caps, and launch with clean naming so every view, click and sale is measurable.
The first five seconds decide everything. Our studio delivers YouTube video production and AI video ad production built for the skip button: brand early, hook fast, plus 6-second bumper cutdowns and vertical Shorts versions.
AI-assisted analytics track view rate, watch time, CPV and conversions daily, cut placements that waste budget and flag creative fatigue early. Our buyers act on those signals weekly, refreshing video before results drop.
Before launch, we agree on a one-page media plan: the audiences, the one action each view should drive, the format mix across in-stream, bumper and Shorts, the budget split by funnel stage, and the target CPV or CPA that defines success.
A strong YouTube ads media plan answers three questions before launch:
Don't just take our word for it. Watch YouTube ads and branded series we've produced and promoted for tech, consumer and retail brands — built to beat the skip button and drive action.
“On YouTube you earn five seconds. The rest of the budget depends on them.”
Meizu set a KPI of 50,000 subscribers in a year. With pre-roll campaigns, social seeding and collaborations with niche channels, we hit it by August and reached 87,000 subscribers within a year.
We named and positioned the channel as football media, not a brand ad, so fans subscribed for the content instead of feeling they were being sold to.
Famous sports commentator Vladimir Stognienko hosted the series, bringing an existing fan base and credibility with viewers of every age group.
Paid pre-roll campaigns put the series in front of football fans on YouTube, turning ad views into subscribers rather than one-off impressions.
Social seeding, collaborations with thematic channels and PR around the host's name amplified every new episode well beyond paid reach.
For brands spending up to $15,000 a month on YouTube. We set up tracking, build in-stream and bumper campaigns, manage bids weekly and deliver three new video ads every month, including 6-second and vertical cutdowns.
For brands spending $15,000–$50,000 a month. Twice-weekly optimization, Shorts and in-feed campaigns, structured creative testing and six new video ads monthly, plus a hybrid or live-action hero spot each quarter to keep your results climbing.
For brands spending $50,000+ a month. The fee is $9,000 or 12% of ad spend, whichever is greater, with a dedicated strategist, a quarterly shoot day and conversion lift testing that proves YouTube's real contribution.
Ad spend is paid to Google directly from your own Google Ads account. One-time setup: $1,500, waived on a 6-month agreement. Recommended minimum ad spend: $5,000/month.
Unlike freelancers and media-only agencies, Lava Media combines in-house media buyers, a video studio and AI analytics.
Hiring a YouTube advertising agency shouldn't mean months of setup before your first view. Our process gets campaigns live fast: one audit, one media plan and weekly optimization from the first day of spend.
We review your Google Ads account, tracking and current videos, then show where budget leaks and which formats to test first.
You get a media plan with budgets, audiences, formats, KPIs and the first batch of video concepts before anything goes live.
We fix tracking, build campaigns in your account and launch with fresh, skip-proof video as soon as conversion events are verified.
AI-assisted analytics guide weekly optimization. We refresh video before fatigue, report on CPV and CPA, and scale budgets once results hold.
A YouTube marketing agency plans, launches and optimizes paid campaigns across YouTube — in-stream, bumper, in-feed and Shorts — and connects them to real business results. As a video marketing agency, we also run the creative side, from YouTube channel production to social media video cutdowns, so your YouTube ads agency and your studio are the same team, including influencer and creator collaborations.
We run YouTube campaigns for startups and tech companies launching products, automotive brands reaching in-market shoppers, and online stores that pair YouTube with ecommerce video production. Running Meta too? See our Facebook ads agency page.
Book My Free YouTube Ads AuditTell us about your offer, audience and monthly ad spend. We'll audit your YouTube ads for free and recommend the right management package.
Paid-only YouTube ads management typically runs $2,000–$5,000 a month plus 10–20% of spend, while full-service agencies charge $12,000–$25,000. Our YouTube ads management services start at $3,500 a month, including three new video ads monthly. Ad spend goes directly to Google.
Pre-roll ads play before a video. On YouTube, skippable in-stream ads can be skipped after five seconds and suit storytelling and consideration. Bumper ads are non-skippable six-second spots built for reach and frequency. We usually combine both in one campaign.
Google has no hard minimum, but we recommend at least $5,000 a month in ad spend. That budget lets campaigns exit the learning phase, test several video variations and produce results you can actually trust before scaling.
We track view rate, watch time, cost per view, conversions and cost per acquisition in Google Ads and GA4. For awareness goals we run Brand Lift studies, and on larger budgets conversion lift tests show what YouTube actually adds.
Yes. Our in-house studio produces skippable in-stream spots, 6-second bumpers and vertical Shorts ads, from AI-built videos to live-action shoots. New video is included in every management package, and every ad we produce becomes your property.
AI-assisted analytics process view rate, watch time and conversion data daily, spot which hooks, audiences and placements drive results, and flag fatigue early. Our media buyers use those insights to shift budget and refresh creative faster.
