Meizu · 01
Placement Whitelists
We kept only placements whose historical video viewability exceeded 80%, so the budget never paid for ads that people scrolled past without seeing.
Media buying, video creative and AI analytics in one team
Facebook Ads Agency for Video-First Campaigns
You're spending on Meta, but CPA keeps climbing and your ads fade within weeks. We get it: on Meta, video wins the auction. Lava Media runs your campaigns end to end, with video in every ad set and AI-driven analytics behind every decision.
Video ad sets
AI-assisted daily check
Reels
Stories
Feed
Top of funnel
Watched
Scaling
Retargeting
Viewers who watched
Learning
Conversion
New variation queued
Fatigue flagged
CPA over time
Ads fading
Fresh video in
Week 1
Illustrative
Week 8
Funnel
Video views
Retargeting
Conversion
CPA
ROAS
ThruPlays
CPA
ROAS
ThruPlays
Watch time
Pixel + Conversions API
Advantage+
Retargeting
Feed · Stories · Reels
A Full-Service Process for Scalable Meta Ads
Strategy, tracking, media buying and video creative run in one loop, so every dollar of ad spend keeps learning.
- 01Tracking
Audit & Tracking Setup
We audit your ad account, Pixel and Conversions API, fix broken events and map your funnel. Clean data is what lets Meta's algorithm find real buyers, so tracking comes before a single dollar of new spend.
PixelConversions APIEvents fixed - 02Structure
Campaign Architecture
We build a full-funnel structure: video views and engagement at the top, retargeting in the middle, conversion campaigns at the bottom. Advantage+ and manual campaigns work side by side, each with a clear job and budget.
Video viewsRetargetingConversion - 03Media buying
Video-First Media Buying
Video ads become the core of every ad set. Our media buyers test hooks, lengths and placements across Feed, Stories and Reels, retarget people by how much of a video they watched, and AI-assisted analytics flag winners early.
Read the case - 04Scaling
Creative Refresh & Scaling
AI tools track every ad daily and spot fatigue before results drop. Our in-house studio then ships new social media video variations, often within days, so winners scale and your account avoids the slump that kills most campaigns.
Read the case
The Meta Ads Media Plan: Your Growth Blueprint
Before launch, we agree on a one-page media plan: target CPA or ROAS, budget split by funnel stage, audiences, the video angles we will test first, and the weekly reporting cadence. It turns your ad spend into a predictable testing system, not guesswork.
A strong Meta ads media plan answers three questions before launch:
- 1What result defines success?
- 2How is budget split?
- 3Which video angles test first?
Media plan
One page, agreed before launch
Target
CPA
ROAS
Budget by funnel stage
Top
Middle
Bottom
Audiences
Video angles
Tested first
Reporting
Weekly
“Most Meta accounts don't have a targeting problem. They have a video problem.”
Sergey Rodin, Managing Partner, Lava Media
Featured case · Meizu
Meizu: Video Distribution That Delivered +26% Recall
We didn't stop at the shoot. For Meizu we planned the video's distribution, bought premium in-stream and CTV inventory and optimized on viewable impressions, reaching 88% viewability and a +26% ad recall lift.
88%
viewability
+26%
ad recall lift
Private Marketplace
PMP
Tier-1 publishers
Brand-safe
Meizu · 02
Premium Inventory Deals
Inventory came through Private Marketplace deals with Tier-1 publishers, so the video ran in brand-safe, premium environments instead of leftover, low-quality impressions nobody remembers.
Meizu · 03
In-Stream Video First
We prioritized in-stream placements where the video plays inside the content people chose to watch, the same logic we apply to Reels and Stories.
CPM
vCPM
Meizu · 04
Optimized on Viewability
Bidding moved from CPM to vCPM, cutting placements with fast scroll-past, and results were verified with IAS tracking and Nielsen panels.
Facebook Ads Management Cost & Packages
Launch Plan
4 new videos / mo
$3,500
+
/ month
Monthly ad spend
Up to $15,000
For brands spending up to $15,000 a month on Meta. We set up tracking, build a full-funnel campaign structure and manage your ads every week, with four new video ads each month to keep performance from stalling.
What's included?
- Management: Campaign structure, audiences, retargeting and Advantage+ setup
- Tracking: Meta Pixel and Conversions API setup and event audit
- Video Creative: Four new AI-built or edited video ads every month
- Reporting: Monthly report on CPA, ROAS and video metrics
Growth Plan
8 new videos / mo
$6,000
+
/ month
Monthly ad spend
$15,000–$50,000
For brands spending $15,000–$50,000 a month. Twice-weekly optimization, structured creative testing and eight new video ads monthly, including a hybrid or live-action concept each quarter, so you can scale spend confidently without losing efficiency or burning out your audience.
What's included?
- Management: Twice-weekly optimization and budget reallocation across campaigns
- Testing: Monthly test plan for hooks, angles, audiences and placements
- Video Creative: Eight new video ads per month, cut for every placement
- Reporting: Bi-weekly strategy calls and a live performance dashboard
Scale Plan
12+ new videos / mo
$9,000
+
/ month
Monthly ad spend
$50,000+
For brands spending $50,000+ a month. The fee is $9,000 or 12% of ad spend, whichever is greater, with a dedicated strategist, a quarterly live-action shoot and a steady flow of fresh video for every stage of your funnel.
What's included?
- Team: Dedicated senior strategist and a weekly strategy call
- Video Creative: 12+ new video ads monthly plus a quarterly shoot day
- Measurement: Conversion lift tests, CRM and offline conversion tracking
- Scope: All Meta placements: Facebook, Instagram, Messenger, Audience Network
Ad spend is paid to Meta directly. One-time setup fee: $1,500, waived on a 6-month agreement.
Why Choose Lava Media?
Unlike freelancers and media-only agencies, Lava Media combines in-house media buyers, a video studio and AI analytics.
Media buyers
+
Video studio
+
AI analytics
In-House Media Buyers
Our own media buyers build campaigns around video signals — watch time, ThruPlays and engaged-view retargeting audiences.
Creative on Tap
When an ad fatigues, our in-house studio ships fresh variations in days, not after weeks of agency back-and-forth.
AI-Powered Optimization
AI tools analyze performance daily, find winning patterns and fatigue early, and help us adapt budgets and creative faster.
Your Account, Your Assets
You own the ad account and pay Meta directly. We invoice only for our services, and every video is yours.
How It Works
Hiring a Facebook ads agency shouldn't mean months of setup before anything happens. Our process gets your video campaigns live fast: one audit, one media plan and weekly optimization from the first day of spend.
Weekly optimization loop
- 1
Free Account Audit
We review your ad account, tracking and current creative, then show where budget leaks and which video angles to test first.
- 2
Approve the Plan
You get a media plan with budgets, audiences, KPIs and the first batch of video concepts before campaigns go live.
- 3
Launch Campaigns
We fix tracking, build the campaign structure and launch with fresh video ads as soon as your conversion events are verified.
- 4
Optimize & Scale
AI-assisted analytics guide weekly optimization. We refresh video before fatigue, report on CPA and ROAS, and scale budgets once results hold.
What Does a Facebook Ads Agency Do?
A Facebook advertising agency plans, launches and optimizes your paid campaigns across Meta — Facebook, Instagram, Messenger and Audience Network. As a video marketing agency, we add what most media buyers lack: an in-house studio for social media video production and AI video ad production, so your account never runs out of fresh creative. Running B2B campaigns too? Pair Meta with LinkedIn video ads.
Industries We Run Meta Ads For
We manage Meta campaigns for fashion and apparel brands launching collections, startups and tech companies chasing efficient growth, and financial services firms generating qualified leads. For online stores, we pair media buying with ecommerce video production as part of a wider digital marketing video strategy.
Book My Free Meta Ads AuditMeta platforms
Facebook
Instagram
Messenger
Audience Network
One team, one loop
Media buying
In-house video studio
AI analytics
