Your app solves a real problem — but nobody gets it from five screenshots and a paragraph of copy. We know. Lava Media builds app explainer videos, promos and demos that show the value in thirty seconds and move people to install.
Get a QuoteWe start inside your app. We map the core job it does, the moment users get stuck, and the one benefit worth thirty seconds of attention. That single decision shapes every frame that follows.
You approve a script and a full storyboard before anything moves. On our SaaS explainer we designed four locations and four characters at this stage — so the animation phase held zero surprises.
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Our team redraws your interface in the video’s visual language instead of pasting flat screen grabs. Custom 2D animation, custom icons, zero stock assets — the reason our app explainer videos don’t look like everyone else’s.
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You get every cut you need: App Store and Google Play preview sizes, paid social ratios, landing page loops. We can also plan the media buy — see how we ran mobile OLV and CTV for Meizu.
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Your app explainer video blueprint answers three questions before we open the animation software.
A custom 2D animated explainer built to launch a SaaS platform for YouTube creators. Over 90% completion rate on the landing page, and 65% of viewers registered.
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The technical package. Screen-recorded app preview videos cut to App Store and Google Play specs, with clean motion titles and sound design. Best when your app sells itself and you need store assets fast, without a full production.
The hybrid. A 60–90 second app explainer video combining stylized UI animation with a scripted narrative. You get the story that wins new users plus the demo detail that answers how it actually works, in one asset.
The flagship. Everything in the explainer tier, plus custom character design, a full cutdown set for paid social and store listings, and campaign-ready versions. Our benchmark build ran $12,020 across seven specialists over seven weeks.
Art direction, animation, voice, edit and sound all sit under one roof, so nothing gets lost between vendors.
We publish real line-item costs from our own projects, so you know what you are paying for before you sign.
We report viewability, completion rate and recall lift, because a video nobody finishes is a video nobody bought from.
Every character, icon and interface is drawn for your app, the same way we build every B2B video we ship.
Twenty minutes on your app, your audience and your install goal. You leave with a scope and a price range, not a vague proposal.
We deliver the video brief, script and storyboard. Nothing animates until you have signed off on every scene and every line.
Design, animation, voice and sound run in parallel. You review at two fixed checkpoints instead of an endless comment thread.
You receive every cut and aspect ratio you need. We can plan the media buy and report back on real attention metrics.
Tell us about your app and your launch date. You will get a scoped quote and a realistic timeline within two business days.
Most app explainer video projects land between $2,500 and $15,000. A store-ready app preview cut starts around $2,500; a fully custom animated explainer with original characters runs higher — our own benchmark 2D build came to $12,020 across seven specialists.
An app explainer video sells the idea — why your app matters, in stylized animation. An app demo video shows the interface doing the work, usually screen-recorded. Most app brands need both: the explainer for ads, the demo for the store listing and onboarding.
Yes. Video testimonials are one of the strongest assets for app conversion, and we shoot them remotely or on site. We handle question design, interview direction and editing, so your customers sound natural rather than coached.
Plan for six to seven weeks. Our SaaS explainer took 34 business days end to end: seven for art direction, seven for concept art, ten for UI stylization, fifteen for motion design, then editing and sound. Rush timelines are possible with a reduced scope.
Yes. We deliver app preview videos cut to Apple App Store and Google Play specs — correct dimensions, resolution and duration — alongside the master cut. Store previews are included in every package we quote.
We report completion rate, viewability, active attention seconds and recall lift, not just views. On our Meizu campaign that meant 88% viewability, 78% completion on OLV, 9.5 seconds of active attention and a +26% ad recall lift.
