01
Product & Funnel Discovery
We start with your funnel, not the camera. Which stage leaks? Who signs the contract? We map your ICP, core use case and the one action each SaaS video must drive before writing a word.
Industries · SaaS & Software
SaaS Video Production That Drives Signups
Your software solves real problems, yet prospects bounce before they see it. Feature lists and hour-long demos lose buyers. We get it. Our SaaS video production team turns complex products into explainer, demo and launch videos that drive signups.
ExplainerProduct demoLaunch videoVideo ads
cloudlinux.com
CloudLinux · 90-second B2B explainer
9 weeksbriefing to delivery
12+ productsinto one story
2 audiencesone script
Trusted byCloudLinuxAMPDC1 Fund3MAccu-ChekFresenius Kabi
01Process
A Full-Service Process for SaaS Videos That Convert
From discovery to final export, one in-house team turns your product, users and funnel into video that sells.
02
Script & UI Storyboard
Our writers turn features into a story your buyer recognizes. We storyboard every scene and redraw your interface in the video's style, so screens stay readable and on-brand, not raw screen recordings.
03
Animation & Production
Custom 2D animation, 3D motion graphics, AI-generated footage or live action: we choose the format your story needs. Every character, icon and UI element is built for your product, not pulled from stock.
Read the case04
Edit, Sound & Delivery
Editors with motion skills assemble the flow, sync voiceover and mix sound to broadcast level. You get cuts for your homepage, sales emails, LinkedIn and paid ads in every aspect ratio.
Read the case02Blueprint
The SaaS Video Blueprint We Build First
Video brief
Every SaaS video brief we write answers three questions upfront:
- 1Which funnel stage are we fixing?
- 2Who signs off on the purchase?
- 3What should viewers do next?
Thesis
One video, one funnel stage, one action.
A homepage explainer earns attention, a product demo video shows how it works, and a launch or ad cut drives the click. We define which job your video does before we script, storyboard or animate a single frame.
01ExplainerEarns attention
02Product demoShows how it works
03Launch / ad cutDrives the click
03Our work
Our SaaS and Tech Videos
Watch explainers, product demo videos and launch cuts we've made for software, startups and tech, fintech and cybersecurity and healthcare brands. Each one turns a complex product into a clear story.
Lava Media took our quite elaborate product portfolio and turned it into a 90-second story.
Featured case90-second website version
04Featured case
CloudLinux: A B2B SaaS Explainer in 90 Seconds
CloudLinux had a dozen-plus products, two audiences and 90 seconds. We turned the line into three clear jobs, built the video to work with sound off and delivered it in nine weeks.
9 weekstimeline
~$11,000budget
2standalone videos
01
Three Jobs, Not Products
We turned a dozen-plus products into three jobs, Fast & Stable, Secure and Patched, so customers who knew one CloudLinux product discovered the other two.
02
One Script, Two Audiences
The same voiceover plays over parallel scenes: hundreds of generic sites for hosting providers, a handful of real client businesses for agencies. Both see themselves.
03
Built for Sound Off
Short on-screen copy, 01/02/03 numbering and a recurring brand-triangle frame let trade-show viewers follow every problem and solution without hearing a word.
04
Settled on Paper
Script and storyboard took the longest, so the first full cut came back with "No other feedback." Nine weeks, about $11,000, two standalone videos.
05Pricing
SaaS Video Production Cost & Packages
Demo & Walkthrough
$2,500+
A fast, cost-effective product demo video or SaaS walkthrough. We pair premium stock or AI-generated footage with branded UI motion graphics adapted from professional templates. Ideal when you need a clear feature or onboarding video in about two weeks.
What’s included?- Format: Up to 60 seconds of screen-based or AI-generated footage
- Visuals: Template-based motion graphics customized to your brand colors and UI
- Audio: Licensed music track and professional voiceover
- Focus: Feature launches, onboarding flows and help-center walkthroughs
Hybrid Explainer
$8,000+
Our most requested package for SaaS explainer video production. Custom 2D or 3D animation, stylized product UI and optional live-action or AI scenes, built around one clear message for your homepage, sales emails and paid campaigns.
What’s included?- Pre-Production: Art direction, script, voiceover text and storyboard
- Visuals: Custom characters, stylized UI and motion design with zero stock
- Audio: Cast voice talent, custom sound design and broadcast mix
- Focus: Homepage explainers, sales enablement and product launch videos
Flagship Launch
$15,000+
For funded SaaS companies launching a product, a rebrand or a national campaign. Full creative development, live-action filming with your team or actors, and advanced 3D or AI visuals, cut into a complete launch campaign.
What’s included?- Creative: Concept development, scriptwriting, casting and location scouting
- Production: Live-action shoot with a professional crew anywhere in the USA
- Distribution: Cutdowns for LinkedIn, YouTube, CTV and paid social placements
- Focus: Major launches, funding announcements and category-defining brand campaigns
06Why Lava Media
Why Choose Lava Media?
Freelancers hand you footage; disjointed teams hand you delays. We give you one accountable SaaS video partner.
Sergey RodinFounder · 13+ years in business, 800+ videos
Funnel-First Strategy
Every script starts from your funnel metrics, so each SaaS video is built to move signups, demos or pipeline.
In-House Animation Team
Art directors, illustrators, motion designers and editors work under one roof, keeping your product visuals consistent across every video.
Zero-Stock Craft
We draw characters, icons and interfaces from scratch, so your video looks like your product, not a template marketplace.
Transparent Budgets
You see line-item costs and timelines upfront, just like the budget breakdowns we publish in our case studies.
07How it works
How It Works
Buying SaaS video production shouldn't feel like another enterprise procurement cycle. Our four-step workflow keeps your team involved at every approval point without eating your calendar, and it scales from one demo to a full launch.
- Step 1
Share Your Goals
Tell us your product, ICP, funnel bottleneck and deadline. Send references you like and existing brand assets, and we'll reply with a format recommendation.
- Step 2
Approve the Script
We write the script and storyboard your key scenes. You approve the message, visual style and voiceover before any animation or filming begins.
- Step 3
Produce the Video
Our team animates, films or generates footage in one coordinated pipeline. You review a rough cut and give consolidated feedback in two rounds.
- Step 4
Launch & Optimize
You get final masters plus cutdowns for every channel. We suggest which hooks and lengths to test first on your landing page and ads.
