Most explainers fail because one video is asked to do every job. We get it: cold prospects and ready-to-buy visitors need different stories. Our explainer video production builds the right explainer for each funnel stage, from 15-second ads to 2-minute product-page deep dives.
Here's the real breakdown of our SaaS launch explainer: every stage, every specialist, 34 business days and $12,020.
Our art director defines the visual direction, mood and key scenes, and locks the script and voiceover text, so the story is approved before anything is drawn. On our SaaS explainer: 7 business days, $800.
Illustrators design every character and location from scratch, never from stock. The SaaS explainer needed four locations and four characters, with industry easter eggs built in: 7 business days, $2,500.
Your interface is redrawn to match the film's style, not screen-recorded, then animated down to micro-movements like typing dots. UI and motion run in parallel: 10 and 15 business days, $2,800 and $3,500.
A cast voice actor, an editor with motion-graphics skills for seamless transitions, and custom SFX mixed to broadcast level: about 12 business days and $2,420. Then we cut versions for paid social and LinkedIn video ads.
Different stages need different videos, not versions of one video.
Before production, your explainer video brief answers three funnel questions:
Top of funnel: the problem and your brand, no screens required.
Product pages: a clean interface and proof.
Bottom of funnel: numbers for the CFO, demos for the CTO, faster data for the CMO.
Our founder Sergey Rodin breaks down real ads from Ramp, Slack, Monday.com and CrowdStrike: how to hook viewers in three seconds, when to show the interface and which video fits each funnel stage.
Read the full breakdown →Watch explainer videos we've built for SaaS platforms, medical device makers and industrial manufacturers. Each one turns a complex product into a short, clear story your buyers actually finish watching.
"Don't just show the interface as it is. Send the message first."
We replaced a PDF pitch deck with a 46-second custom 2D explainer for a SaaS platform built by our influencer division. Over 90% of landing-page viewers watched to the end; 65%+ of contacted creators registered.
The explainer replaced a PDF deck in direct messages to creators and lived on the homepage, tackling the biggest barrier: granting API access.
Instead of a flat screen recording, we redrew the interface in the film's shape-based style, showing the sign-up flow clearly while keeping one cohesive visual world.
Fresh visual effects land roughly every three seconds: emails flooding the screen, emotions shifting with the background. Viewers watch it in one breath.
Two custom characters, the Blogger and the Ad Agency rep, carry industry easter eggs, down to the creator's gaming chair you won't find on stock sites.
Simple vs. complex 2D, 3D, AI and live action with real price tags: Sergey Rodin compares Google Vids, Lexis+AI, Rivet and our own $12,020 SaaS explainer, so you can budget before the call.
Read the full breakdown →The fastest, most budget-friendly route to a polished explainer. Generative AI imagery plus human art direction, scripting and editing. Ideal for a series of short top-of-funnel ads, each built around one benefit, or fast tests of different hooks.
Our core explainer video service for product pages. Hand-drawn 2D characters or precise 3D product models, a stylized version of your interface and custom motion design, built from scratch with zero stock assets to go deep in one to three minutes.
For physical products and real processes. We film the host, the product or the factory, then add 3D for what cameras can't capture and 2D for the big picture. It's the format behind our 3M and Accu-Chek projects.
Freelancers hand you a video. Disjointed teams hand you delays. We deliver one strategy-first explainer partnership.
Every explainer gets a job and a place in your funnel before we draw a single frame.
We publish real project budgets, so you can plan your explainer video cost before the first call.
2D, 3D, AI and live action under one roof, so the format follows your goal, not our limitations.
We design for completion and conversion: our SaaS explainer held 90%+ view-through and turned 65%+ of prospects into users.
Ordering an explainer video should feel simple. Here's exactly what happens after you hit "Get a Quote": four clear steps, fixed milestones and one producer who keeps your project on time and on budget.
Tell us how clients find you, where they drop off and who buys. We recommend which explainer to make first and a realistic budget range from comparable projects.
We write the script around your edge: roughly 30–40% of runtime shows where you beat competitors. Nothing goes into production until you sign off.
Every cut opens with a hook in the first three seconds and shows your brand by second five or six. You review style frames and drafts at fixed checkpoints.
You receive final files in every format you need, plus advice on placement, ads and the metrics to track, from view-through rate to sign-ups.
Tell us which process your clients don't understand the first time. We'll recommend the right explainer, runtime and budget, with no obligation.
No. An explainer is any video that makes a complex product, service or process easy to understand, animated or filmed. Explainer video production with us covers funnel strategy, scriptwriting, storyboard, design, animation or filming, voiceover, sound and delivery in every format you need.
Explainer video production with us typically starts around $3,800 for an AI-assisted film and $9,000 for custom 2D or 3D animation. Across recent projects, one finished minute cost about $2,500 to $17,700. A factory shoot combined with 3D and 2D can reach about $30,000.
Often, yes. AI is a production technology, not a style: first we choose live action, 2D or 3D, then use AI where it saves money. We avoid it where precision matters, such as internal medical device components, and film your real team instead of AI avatars.
Message first, interface second. At the top of the funnel you may not need screens at all. Lower down, we redraw a clean, stylized UI with only the steps that matter, so the interface supports your message instead of stealing attention. More in our SaaS video ads breakdown.
It depends on technique, scope and approvals, so we quote timelines per project. As a real reference, our custom 2D SaaS explainer took about seven weeks (34 business days), with design, UI and motion running in parallel to save time.
Match runtime to funnel position. For awareness and cold traffic, use 15–30 seconds and one benefit; short ad series can run 6–15 seconds per video. Product pages and app explainer videos get one to three minutes, with roughly 30–40% on where you beat competitors.
