You're paying for programmatic reach, but fees stack up, viewability is low and the reports show impressions instead of impact. We get it. Lava Media plans, buys and optimizes your campaigns with transparent fees and video built in-house.
Media planning, buying, optimization and video creative stay with one accountable team, so more of your budget becomes working media.
We define who you need to reach and where they actually watch: CTV, in-stream online video or display. Then we shortlist premium publishers and deal types, from open exchange to Private Marketplace, around your KPI.
Read the case →Our traders buy display, online video and CTV through DSPs and Private Marketplace deals, with supply path optimization, brand-safety controls and viewability thresholds. Media is billed at cost, and you see every fee line by line.
Programmatic placements are crowded, so creative decides attention. Our studio delivers TV commercial quality or fast AI video ad production, with 6-, 15- and 30-second versions for every channel you buy.
Read the case →AI-assisted analytics review viewability, completion, frequency and conversions daily, cut wasteful placements and shift budget to what works. Our traders act on those signals far faster than a monthly report would ever allow.
Read the case →Every campaign starts with a one-page media plan: the audience, the channel mix, the one outcome each impression must drive, the target working media ratio, and the metric that defines success — viewability, completion rate, cost per visit or ad recall.
A strong programmatic media plan answers three questions before the first bid:
Don't just take our word for it. Watch programmatic video ads we've produced and placed for tech, consumer and B2B brands — designed to stay viewable, get finished and be remembered.
“Programmatic buys the impression. Only creative turns it into attention.”
For Meizu we paired a 15-second spot with a programmatic plan: custom whitelists, PMP deals with Tier-1 publishers and vCPM optimization. The result: 88% viewability, 78% OLV completion rate and +26% ad recall.
We kept only domains whose historical video player viewability exceeded 80%, cutting low-visibility junk sites from the plan before the first impression was bought.
Inventory was bought through PMP deals with Tier-1 publishers, giving the brand premium, brand-safe placements instead of leftover open-exchange inventory.
For mobile online video we focused on in-stream pre-roll and mid-roll, where the ad plays inside the content, while CTV added lean-back, 100% viewable reach.
Switching from CPM to vCPM let the algorithm cut placements where users scrolled away too fast. Results were verified with IAS tracking and Nielsen panels.
For brands investing $10,000–$25,000 a month in media. We plan, buy and optimize display and online video campaigns, with brand-safety controls, viewability targets and two new AI-built video variations every month to keep performance fresh.
For brands investing $25,000–$75,000 a month. We add CTV, cross-screen retargeting and supply path optimization, with four new video variations monthly and a hybrid AI and 3D product spot each quarter for structured creative testing across channels.
For brands investing $75,000+ a month. A flat fee by spend tier, not a growing percentage, with a dedicated trader, incrementality testing and a premium campaign spot twice a year to keep every channel fresh.
Media and DSP fees are billed separately at cost, with no markup. One-time setup: $2,000, waived on a 6-month agreement. Recommended minimum media budget: $10,000/month.
Unlike media-only programmatic shops, Lava Media buys transparently and builds the creative in-house.
Media and DSP costs are passed through at cost, and you see your working media ratio every single month.
Ads and inventory are planned as one system, so every spot fits the placement it actually runs in.
AI tools analyze delivery and conversions daily, helping our traders adapt budgets, audiences and creative faster.
We report viewability, completion rate and brand lift, not vanity impressions that never reach a real person.
Programmatic advertising shouldn't feel like a black box. Our process keeps it transparent: one brief, one team and clear metrics, from the first strategy call to optimized ads running on premium placements.
We review your current programmatic buys, fees and creative, then show where budget leaks and what a cleaner media plan looks like.
You approve the media plan, fee breakdown and creative concepts, so you see both the ads and where they will run.
Our traders set up the DSP, audiences and brand-safety controls, then launch with fresh video built for each programmatic placement.
AI-assisted analytics guide weekly optimization. We cut waste, refresh the creative and scale the channels that drive real business results.
Programmatic advertising uses software to buy display, online video and CTV ad space in real time, based on who is watching. As a programmatic advertising company, we plan and buy that inventory, and as a video studio we produce the brand video spots and post-production cutdowns it runs on, all within a wider digital marketing video strategy. Need a display advertising agency or a retargeting agency? Both are part of our managed service.
Programmatic shines when your audience is specific. We run campaigns for startups and tech companies reaching decision-makers and early adopters, automotive brands targeting in-market shoppers, and healthcare organizations that need brand-safe, contextually relevant placements.
Plan My Programmatic CampaignTell us about your audience, channels and media budget. We'll audit your current programmatic buys for free and recommend the right management package.
It plans and buys digital ad inventory through DSPs and ad exchanges, targeting audiences across display, online video and CTV, then optimizes and reports on results. Lava Media does all of that and also produces the video creative in-house.
Published 2026 benchmarks put management at $2,000–$3,500 a month on $10,000–$25,000 in media, or 10–20% of spend. Our packages start at $3,500 a month including new video every month, with media and DSP fees billed at cost.
Display advertising is a format: banners and visual ads on websites and apps. Programmatic is a buying method: software purchases impressions in real time based on audience data. Most display ads today are bought programmatically, and the same method buys online video and CTV inventory.
We focus on viewability, video completion rate, active attention and brand lift, verified with tools like IAS and survey panels. In our Meizu campaign, this approach delivered 88% viewability, 9.5 seconds of active attention and a +26% ad recall lift.
Yes. We build retargeting audiences from site visitors and video viewers, cap frequency across channels and serve shorter cutdowns with a stronger offer for the second touch. Cross-screen retargeting is included from the Growth package.
We pass media and DSP costs through at cost, with no inventory markup, and show every fee line by line. Each month you see your working media ratio — the share of budget that actually buys impressions — plus log-level data on the Scale package.
