01
References & Treatment
We start by collecting close-up references of dishes, cooking and styling, then agree on themes, pacing and tone with you. Every second gets a job: ingredients, preparation, presentation, packshot and slogan.
Read the caseIndustries · Food & Beverage
Food Video Production That Makes Mouths Water
Your product tastes amazing, but on screen it looks flat, greasy or fake. Shoppers scroll past in a second. We get it. Our food video production team crafts tabletop commercials, AI food ads and 3D packshots built around appetite appeal.
Tabletop commercialAI food ad3D packshotSocial cutdowns
RECTV · CTV · Social
Tabletop TV spot · meat brand1 month3-spot TV campaign
5 weeksAI ad, no film crew
10 s + 5 sCTV-ready cuts
Trusted byRIVETRimmel LondonReebokVivo3MAccu-Chek
01Process
A Full-Service Process for Appetite-Driven Food Ads
From references to final packshot, one in-house team handles styling, filming, AI generation, 3D and sound for your brand.
02
Tabletop Food Styling
In a kitchen studio we treat food like high-end jewelry. Macro lenses, high-speed cinematography and real products, not props, capture the sizzle, texture and steam that trigger appetite on screen.
Read the case03
AI Scenes, 3D Packshots
No budget for a crew or location? We generate lifestyle scenes with AI video ads and build your package in 3D, so logos, typography and brand colors stay pixel-accurate in every frame.
Read the case04
Sound, Grade & Cutdowns
Warm color grading, voiceover, music and subtle sound effects finish the craving. You then receive 15-, 10- and 5-second cuts, each sized for TV, CTV, YouTube and paid social placements.
02Blueprint
The Food Ad Blueprint We Build First
Video brief
Every food video brief we write answers three questions upfront:
- 1What makes this product crave-worthy?
- 2Where will the ad run?
- 3Live action, AI or hybrid?
Thesis
Show the craving, not the chewing.
Close-ups of texture, steam and the moment before the first bite let viewers imagine the taste themselves. Before any shoot or generation, we map every second of your food commercial: ingredients, preparation, presentation, packshot and slogan.
01Ingredients~2 sec · the hook
02Cooking & slicing~4 sec · the sizzle
03Packshot & slogan~4 sec · the brand
03Our work
Our Food and CPG Videos
Watch tabletop commercials, AI snack ads and packshots we've made for food manufacturers, ecommerce and DTC brands and local restaurants, built for TV, CTV and social feeds.
In food advertising, texture sells: if viewers can't almost taste it, reshoot.
Featured case10-second hero cut
04Featured caseRead the case
RIVET: AI Snack Commercial, No Film Crew
RIVET needed a CTV-ready ad for baked Protein Puffs without a shoot. We generated scenes with AI, built the bag in 3D for exact branding and delivered 10- and 5-second cuts in five weeks.
5 weekstimeline
10 s + 5 shero cut + cutdown
0film crew or location
01
Craving, Not Chewing
AI still breaks faces and food mid-bite, so we cut the eating moment and focused on the snack in hand, letting viewers imagine the taste themselves.
02
AI Scene, 3D Pack
AI built the characters, backyard and lighting, while the RIVET bag was a 3D render composited in, so logo, type and colors stayed exact.
03
Manual Artifact Fixes
We removed a phantom second grill, stopped the grill from relocating between frames and repaired melting metal textures by hand before final delivery.
04
Locked Brand Color
When package color drifted between scenes, we re-rendered both shots against one colorimetric reference from RIVET's brand book for a consistent packshot.
05Pricing
Food Video Production Cost & Packages
AI Food Ad
$2,800+
Best for paid social, menu launches and quick tests of different hooks. Up to 30 seconds of generative AI food and lifestyle footage, art-directed by humans and cut for every feed. No crew, location or food stylist required.
What’s included?- Visuals: AI-generated food and lifestyle scenes with human art direction
- Audio: Professional voiceover, licensed music and sound design
- Formats: Delivered in 9:16, 1:1 and 16:9 aspect ratios
- Focus: Restaurants, menu launches and top-of-funnel social ads
Hybrid Product Ad
$6,000+
For CPG and DTC food brands whose packaging must be exact. We generate the world with AI and build your package in 3D, then composite them so every logo, label and color matches your brand book, just like our RIVET commercial.
What’s included?- Visuals: AI lifestyle scenes plus a photorealistic 3D packshot
- Accuracy: Brand-book color matching and manual cleanup of AI artifacts
- Delivery: Hero cut plus short cutdowns for CTV and social
- Focus: Snack, beverage and packaged food product launches
Tabletop Commercial
$10,000+
Full-scale live-action food commercial production built for TV, CTV and premium brand campaigns. Kitchen studio, food styling, macro and high-speed cinematography with real products, plus voiceover, color grading and sound design for broadcast-ready appetite appeal.
What’s included?- Pre-Production: References, treatment, director's script and studio scouting
- Production: Kitchen studio shoot with macro lenses and tabletop rigs
- Post-Production: Warm color grade, voiceover, music and broadcast mix
- Focus: National TV campaigns, CTV spots and retail product launches
06Why Lava Media
Why Choose Lava Media?
Freelancers bring a camera; disjointed teams bring delays. We bring food styling, AI, 3D and broadcast finishing together.
Sergey RodinFounder · 13+ years in business, 800+ videos
Appetite-First Direction
Every shot is planned around texture, steam and sizzle, because appetite appeal decides whether viewers stop scrolling or buy.
Real Food On Set
We shoot real products, not plastic props, and treat every dish like a premium item under macro lenses.
AI Without Artifacts
Our artists fix AI glitches by hand and render packaging in 3D, so your brand never looks fake on screen.
Broadcast to Social
One production delivers TV-ready masters plus vertical and square cutdowns for CTV, YouTube, Meta and TikTok.
07How it works
How It Works
Food video production moves fast, especially around menu changes and retail launches. Our four-step workflow keeps approvals simple, works even when you can't be on set, and scales from one social ad to a national TV campaign.
- Step 1
Share Your Product
Tell us about your product, audience, launch date and channels. Send your brand book, packaging files and any reference ads you love.
- Step 2
Approve the Treatment
We present references, a treatment and a second-by-second script. You approve styling, voiceover tone and format before we book a studio or generate scenes.
- Step 3
We Produce
We shoot in a kitchen studio or generate AI scenes with 3D packshots. If you can't attend, we share takes from set for quick approvals.
- Step 4
Launch Everywhere
You receive broadcast masters plus vertical and square cutdowns, color-matched and loudness-leveled for TV, CTV and every social placement you run.
