10 Must-See Fashion TV Commercials 2025 (Part 2)

When creative directors talk about developing a "trained eye," this is the kind of work they mean: vibrant, magnetic, original, and flawlessly executed. We're sharing a fresh roundup of video content that is setting the standard in the fashion industry.

You can check out our previous roundup of fashion ads here.

UNIQLO

A sun-drenched spot from UNIQLO that perfectly captures the carefree vibe of a Greek seaside village on the Aegean coast. It's a masterclass in the use of light, styling, and atmosphere.

ZARA

Another example of stunning lighting design, this time from ZARA. Beyond the compelling play on contrasts, the film is notable for its narrative—a true cyberpunk-inspired micro-drama.

New Balance

Here, New Balance employs a narrative device where each scene is unexpected, making it incredibly engaging. It's a fascinating mix of slick visuals, aspirational lifestyle aesthetics, athletic performance, and surreal sci-fi.

[Social Commentary Film]

A stylish film where fashion intersects with relevant social commentary. The narrative serves as a reminder of the importance of disconnecting—tossing your phone in your bag and enjoying the present moment.

GAP

Fans of GAP's dance-centric content are in for a treat. This piece delivers dynamic visuals, high-quality choreography, and a relatable, slice-of-life storyline. After all, who hasn’t goofed around when they thought no one was watching?

GUESS

Pairing Eastern-inspired cultural aesthetics with fashion is always a winning combination. GUESS executed this perfectly with their location scouting, leveraging the desert landscape to create a stunning backdrop that still allows the models and the collection to be the focal point.

Nike

At first glance, you might think this is another one of Nike's socially-conscious campaigns. But a closer look reveals a brilliant homage to old-school hip-hop culture. Nostalgia is always a powerful tactic that effectively resonates across multiple audience segments.

SAINT LAURENT

A beautifully sensory-rich film from SAINT LAURENT that masterfully employs a lo-fi, "found footage" aesthetic. The intentionally imperfect shots, raw quality, and unconventional angles ultimately create a perfectly immersive effect.

OYSHO

In this OYSHO ad, female parkour becomes a powerful metaphor for freedom. The spot features a symbolic break from conformity (transitioning from an office scene), stylish urban landscapes, and a classical music score that perfectly complements the film's mood.

MANGO

A touch of arthouse, transitions that mimic damaged film stock, expertly selected styling, and high-quality sound design combine to create a magnetic film from MANGO. You don't have to search for a deeper meaning—you can simply enjoy the visuals.

Impressed by this roundup? Perhaps you're looking to create a similar high-impact film for your own brand. Get in touch with Lava Media — we have extensive experience working with clients in the beauty and fashion industries. We'd love to tell you more about what we do.