7 Prompts for AI-Powered Videos in VEO and Runway (Part 2)

Following up on our first collection of ideas, we're going further and deeper. We've gathered 7 fresh, unexpected, and stunningly effective AI-generated scenarios. Each one isn't just a beautiful video; it's a complete marketing strategy. Let's break down seven striking examples that prove the future of advertising is already here.

In the commercial for the Smeg kettle, we watch as a vortex of red smoke inside a glass container gradually materializes into the glossy body of the finished product. This technique, where the intangible takes form, is perfect for perfume ads, where a scent could transform into its bottle, or for beverage companies, where streams of liquid could form a new bottle.

"description": "A transparent SMEG kettle is placed onto a chrome gas stove set against a pure white studio backdrop. The stove remains fully visible throughout. As the kettle touches the burner, a quick squirt of red mist injects upward from the flame. The mist swirls inside the transparent body and gradually fills the form. As the red mist rises, the kettle seamlessly transitions into its iconic glossy red finish with chrome accents. The stove remains beneath, untouched, anchoring the shot in reality. Editorial, clean, and cinematic.", "style": "editorial cinematic, high-end product transformation", "camera": { "type": "macro to mid shot", "movement": "macro close-up on burner ignition → dolly back during kettle placement → slow push-in as color fills → lock-off hero angle" }, "lighting": "natural diffused daylight from above and side; soft shadows beneath stove and kettle; gentle highlight wrapping across chrome and glass surfaces; bright white background with no distractions", "environment": { "location": "infinite white cyclorama", "props": [ "chrome gas burner (remains visible the entire time)", "white matte countertop", "clean floor reflection", "no additional objects or textures" ] }, "elements": [ "transparent SMEG kettle (entirely clear, with silver chrome handle and spout)", "chrome gas burner with blue-orange flame", "burst of red mist injected from base upon contact", "volumetric mist rising inside kettle from base to top", "color gradually becoming solid red as mist fills", "final glossy red SMEG kettle with visible logo", "subtle steam from spout", "gas stove visible and grounded throughout" ], "motion": { "burner": "ignites softly with a click before kettle is placed", "kettle": "gently placed onto burner — no bounce or jitter", "mist": "sharp squirt enters base at moment of contact (0.3s), then smooth rise for 3–4 seconds as red fills upward", "transformation": "color transition is continuous and seamless, with no product distortion", "camera": "dolly out during placement, slow push-in during color fill, then static for final product reveal" }, "ending": "Kettle finishes in deep glossy red with chrome accents, steam rising, stove beneath still glowing; white studio background remains untouched", "audio": { "sfx": [ "gas burner ignition click", "flame flicker (subtle, controlled)", "pressurized mist squirt (clean and fast)", "low swirling fill ambience", 

How to Adapt These Ideas for Your Brand: A Simple Guide

You don't need to be a prompt engineering guru to start experimenting. Here's a simple and effective method:

Step 1: Use a Text-Based AI as Your Assistant
Open any powerful text-based AI, such as Gemini AI Studio or ChatGPT.

Step 2: Give the AI the Original Prompt
Start the conversation with a command like: "Memorize this prompt for a video." Then, copy and paste the text of the prompt you want to modify.

Example of an original prompt (for the Smeg kettle):
"Photorealistic, slow-motion video of a transparent glass kettle with 'Smeg' branding being placed on a gas stove. A vortex of red smoke magically swirls inside, solidifying into a glossy red kettle. Minimalist white background, studio lighting."

Step 3: Describe What to Change
Now, give a clear command detailing exactly what you want to change in the video. Describe the replacements in simple terms.

Example of your request to the AI:
"Great. Now, modify this prompt: replace the brand 'Smeg' with 'Lava Media' and 'red smoke' with 'yellow smoke'."

Step 4: Get the New Prompt and Create Your Video
The text-based AI will analyze your request and provide a finished, updated prompt.

Result (the new prompt from the AI):
"Photorealistic, slow-motion video of a transparent glass kettle with 'Lava Media' branding being placed on a gas stove. A vortex of yellow smoke magically swirls inside, solidifying into a glossy yellow kettle. Minimalist white background, studio lighting."

Copy this new prompt and paste it into any text-to-video service (like Veo, Runway, or Pika) to get a video similar to the original, but with your own branding, colors, and details.

A similar concept is used in the luggage ad, where a transparent suitcase fills with clouds of yellow smoke that then condense into a bright, solid shell. This kind of prompt would be highly effective for the auto industry, where a new car model could appear from a swirl of paint, or for a furniture business, where a designer chair could assemble itself from a cloud of wood shavings.

{  
"description": "Cinematic editorial shot of an upright transparent suitcase in a plain white cyclorama studio. A burst of yellow mist fills the suitcase as it spins rapidly, transforming mid-spin into a solid yellow hard-shell suitcase. The camera pushes in smoothly before holding on the final form.",
  "style": "editorial cinematic",
  "camera": "precision dolly-in from 2.5m to 1.5m over 5 seconds, then static hero shot",
  "lighting": "clean, soft, and even—no visible light sources or reflections; lighting wraps naturally with minimal shadowing",
  "room": "plain infinite white cyclorama (no texture, no visible lights, seamless floor-to-wall transition)",
  "elements": [
    "transparent upright suitcase",
    "volumetric yellow mist",
    "solid yellow hard-shell suitcase with ribbed structure",
    "chrome latches and telescopic handle",
    "soft reflective white floor",
    "faint lingering mist at base"
  ],
  "motion": "yellow mist violently fills the suitcase in under 2s; suitcase spins upright on vertical axis and transforms mid-spin into solid yellow shell; spin halts cleanly; camera push-in and hold",
  "ending": "suitcase stops mid-frame in bold yellow form; mist dissipates; fade to white",
  "text": "none",
  "keywords": [
    "editorial",
    "product transformation",
    "white cyclorama",
    "clean studio",
    "yellow mist",
    "no text",
    "no humans",
    "4K",
    "minimalist"
  ] 
}

The Nike ad showcases a high-tech approach: the glowing logo dissolves into thousands of particles, which then reassemble into a detailed sneaker. This is a powerful visual that would be perfect for promoting gadgets, where screen pixels could form a smartphone, or for jewelry brands, where a cascade of diamonds could merge into a finished piece.

{ "description": "Cinematic shot of a dark, textured backdrop illuminated by cool directional lighting. The Nike Swoosh hovers midair, glowing faintly. It begins to pulse with energy, then shatters into thousands of tiny particles. The particles swirl rapidly, gaining momentum, and begin to form a Nike running shoe midair—assembling piece by piece in a precise, fluid motion. Once fully formed, the shoe descends gently onto the surface and flexes subtly, as if infused with life. A single soft footstep echoes before the scene fades to black.", "style": "cinematic", "camera": "fixed wide angle", "lighting": "moody, cool-toned with sharp directional contrast on a dark background", "room": "abstract, textured studio backdrop with no discernible walls or environment", "elements": [ "floating Nike Swoosh (glowing)", "shattering particles (light-emitting, swirling)", "Nike running shoe (sleek, modern)", "surface with soft matte texture", "subtle ambient particles or dust" ], "motion": "Swoosh pulses and explodes into particles, which swirl and reform into a shoe; the shoe descends and flexes slightly", "ending": "shoe lands gently, flexes with subtle energy, footstep is heard, then fade to black", "text": "none", "keywords": [ "16:9", "Nike", "brand reveal", "particle animation", "shoe assembly", "cinematic", "cool lighting", "precision", "energy" ] }

The Adidas commercial shows an entire street-style scene "exploding" out of a branded box, complete with sneakers, a track jacket, and a boombox. This dynamic "unboxing" of a brand's world would be useful for lifestyle companies—from IKEA, where a room could spring from a flat-pack box, to travel agencies, where a beach scene could emerge from a suitcase.

{ "description": "Cinematic shot of a stylish Adidas Originals box dynamically unfolding and transforming into an authentic, vibrant urban space where sport, style, and culture intersect, revealing iconic Adidas footwear and apparel. No text.", "style": "cinematic, urban, dynamic, expressive", "camera": "fixed wide angle, with fluid, energetic pulls and pushes during transformation", "lighting": "dynamic, urban glow with sharp highlights and artistic color accents", "room": "raw urban setting transforming into a culturally rich Adidas-inspired hub", "elements": [ "Adidas Originals box (glowing Trefoil/stripes)", "iconic Adidas sneakers (specific model)", "graffiti wall or digital art display", "basketball court segment or skate ramp", "classic Adidas track jacket", "vintage boombox or stylized sound system", "stylized sports equipment (e.g., soccer ball, skateboard)" ], "motion": "box panels peel and transform dynamically, elements assemble with energetic precision, subtle light streaks/haze", "ending": "vibrant, authentic Adidas urban space celebrating sport and culture with shoes as centerpiece", "text": "none", "keywords": [ "16:9", "Adidas", "Originals", "urban", "transformation", "style", "culture", "sport", "no text", "dynamic", "authentic", "creative" ] }

In the "Boomtown" video, we see a smoother take on the unboxing concept. Sports equipment—sneakers, towels, gloves—emerges in slow motion from a gym bag and arranges itself beautifully on a bench. This is an excellent solution for showcasing cosmetic sets, organizers, or tool kits.

A cinematic wide shot frames a well-worn gym bag, centered on a locker room bench. Fluorescent lights cast soft reflections on the tiled floor. The camera drifts in slowly, capturing the stillness of the space. Suddenly, the bag tightens, then bursts open! An arc of sneakers, rolled towels, water bottles, jump ropes, and resistance bands explodes outward, tumbling through the air before bouncing into perfect positions. A pair of boxing gloves spin midair, a protein shaker flips before landing upright, and a yoga mat unrolls smoothly onto the bench. The camera moves dynamically through the airborne gear, capturing each motion before pulling back to reveal a perfectly arranged gym setup. At the center, the gym bag remains still, its zipper slightly open as if exhaling.

Veo demonstrates a completely different, natural aesthetic in the ad for Billy Bee honey. Here, a living swarm of bees first forms the outline of a bottle in the sky and then covers it, creating the image of a pure, natural product. This prompt is a game-changer for any eco-brand, from organic cosmetics to farm-to-table products.

{ "description": "Beneath a pristine blue sky, a flawlessly synchronised swarm of bees first weaves in the exact outline of a Billy Bee honey bottle, holding the shape in mid-air, then the spirals tighten and the bees coalesce into a liquid honey form that crystallises into the final bottle.", "style": "cinematic, minimal, polished", "camera": "begins with a smooth vertical crane shot from sky to swarm, glides through the spiraling bees outlining the bottle shape, then continues in a continuous tracking move as they merge into liquid honey and gracefully settles into a centered close-up on the revealed bottle", "lighting": "soft, natural daylight with a delicate rim light outlining the bottle’s edges and highlighting the honey’s warm glow", "environment": "expansive sky with a gentle gradient, minimalist and uncluttered", "elements": [ "sleek, choreographed bee swarm in tight spirals", "Billy Bee honey bottle (hourglass shape with golden-amber honey)", "bright yellow flip-top ‘NO MESS CAP’", "yellow and red ‘billybee’ label with winking cartoon bee mascot" ], "motion": "the swarm first traces the precise contours of the bottle in mid-air, holding the outline momentarily; spirals then tighten uniformly until the bees seamlessly merge into a liquid honey form, which then solidifies into the bottle", "ending": "polished hero shot of the bottle hovering mid-air, label and winking mascot in crisp focus, with subtle reflection beneath", "text": "none", "keywords": [ "outline reveal", "sleek swirl", "minimalist sky", "harmonised motion", "product precision", "hero bottle" ] }

Finally, in the sandwich commercial, various ingredients—from salami to fresh vegetables—combine in an appetizing vortex to become a finished meal. A similar script could easily be adapted for any food industry, from pizzerias where toppings fly onto the crust, to coffee shops where beans and milk swirl into the perfect latte.
(prompt)

As you can see, the possibilities of generative video are limited only by your imagination. Any of these ideas can be adapted: change the details, insert your product, and get a unique commercial that will definitely stick with your audience. The prompt is your brush and canvas—don't be afraid to experiment.

If you want to commission an AI video for your business but aren't ready to dive into the technical details, our team can help bring your ideas to life. And to stay up-to-date with the latest news and trends in the world of video marketing, follow our Linkedin.