Biggest Brand Mistake on Tik Tok

We shoot a lot of content for TikTok and Reels on Instagram for various brands. For such content to gain popularity, two components are important:

1. Follow trends. On tik tok, they change very quickly.

2. Do fast production. Sometimes it's important to sacrifice quality for speed.

Recently, we filmed tik toks for a chocolate bran. During filming, our creators saw a new growing trend and sent ideas for a shoot - it was suitable for a rented location and an agreed actor. Having filmed the main content for the main technical set-up, the film crew, having 15-20 minutes to spare, armed with an iPhone, finished filming the freshly ideas.

It would seem we are great - free trending content is ready. But unfortunately, the videos were in agreement for 2-3 weeks and the trend has already gone. The brand’s competitors, by the way, took advantage of the trend, managed to upload the video on time and get hundreds of thousands of additional coverage.

Conclusion - content for the trend needs to be done and posted very quickly.