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How to Find New Clients on YouTube: Lead Generation Tips

In the next part of our series on promoting your business channel on YouTube, we will talk about lead generation

In the next part of our series on promoting your business channel on YouTube, we will talk about lead generation and discuss how to consistently generate new leads. So, this time, we will not discuss the development of your channel in a broad sense, but rather the content you need to create and the advertising you need to set up in order to attract customers and sell your product or service.

Most people creating and uploading videos on YouTube have no idea what lead generation is (collecting contact information from potential clients). However, if they don't consider their channel a business, such knowledge is irrelevant to them.

Today we will talk not about them, but about you. While others create content just for the sake of it, you need to stay focused and do only what will attract your target audience. This means you don't need a lot of videos, but you need the right videos.

Below, we offer you cheats for lead generation, some of which we have used ourselves while working with the YouTube channel of a bicycle shop — so read carefully!

Engaging Content

To explore the niche and attract customers, you'll need just three videos — you can have more, but not fewer. We recommend starting with a tutorial — show potential buyer show to achieve what they've long wanted.

It could be any thing depending on your niche: "How to quickly make the most delicious soup?" "How to apply eyeliner in 1 minute?" "How to assemble a computer at home?" "How to make your phone run smoothly?" It all depends on you and your willingness to share information with potential customers — the more useful it is, the better. 

The next video should be a review of products, even if they are not directly related to yours — you can compare several products or focus on one that is currently popular. It's better to choose a related direction because if you review your competitors, you probably won't be able to be honest, and this will deter potential customers.

Your third video should be a short guide with pros and cons, focusing on how to do what the customer needs and what tools to use — for example, "TOP-5 analytics programs" or "How to grow your business on marketplaces?"

It is important to note that in your videos, you are not trying to sell something that is not interesting to the viewer. You are addressing the customer who already knows about the product and is interested in buying — in other words, the target audience.

And don't forget about calls to action at the end of the video, the so-called "Call to Action," where you ask the viewer who liked your video to click on the link below the video that will take them to your website. Of course, not everyone will click on it, but this way you will bring your audience one step closer to making a purchase.

Targeted Advertising

So, after you've completed the first step — published three videos as discussed above — you can move on.

At this stage, you'll need to create two more videos — again, you can have more, but not fewer. These videos will be used for targeting. Creating them is quite simple: they won't contain any additional or useful information, only a "Call to Action."

In other words, you will create purely promotional videos. The idea behind them will belike this: "Hi! I noticed you watched my video. I think I can help you." And then you offer the viewer a free sample — a webinar, a PDF file, an Excel spreadsheet, anything — and redirect them to your website for more details.

But keep in mind that you shouldn't use targeted advertising with the three previously mentioned videos. They should be published organically to attract only the target customer.

Sales Funnel

So, the advertising is launched, but where does it lead? Of course, to your landing page!

As we understand, not everyone will rush to buy your product after watching just one video. That's why we want to keep the interest alive with engaging emails. And for this, you need a lead magnet (a free valuable offer) on your website that will convince potential customers to give you their contact information.

The final stage is sales. But please — please! — don't start bombarding the customer's email with requests to buy something from you instantly. First, set up a sequence of emails — five will be enough — in which you will build a friendly relationship with the customer. Only then should you start promoting the product.

We understand that lead generation on YouTube is not the easiest process for a beginner, so you can always turn to us for help. Our specialists are ready to assist with setting up advertising, content planning, and promoting your channel.

In conclusion, we would like to add that this is the third article in a series dedicated to working with business channels, and you can view the previous part — "SixMistakes in Promoting Your YouTube Channel" — by following the link.