The animator at work

How to quickly calculate the price of an animation video?

I suggest you spend today as a post-production producer, who received a brief from sales for an animation video in Asana.

I suggest you spend today as a post-production producer, who received a brief from sales for an animation video in Asana. There are no specifics yet, but an estimate is needed - classic. Our producer immediately selects several examples of shape-based 2D animation - assembled from layered illustrations. Illustration for shape-based videos is prepared in Illustrator, divided into layers so that individual layers can be moved, animating them.

And now he quickly estimates the cost as follows.

Relates the example to the animation category: simple, medium, complex, or PRO visualization.

Here's an example of medium visualization:

Complex:

PRO:

Evaluates the dynamics of the video. Smooth: 6 scenes per 30 seconds (a scene is a separate set of illustrations and character positions in it). Average: 10 scenes over 30 seconds. Dynamic: 16 scenes per 30 seconds.

Multiplies the rates of specialists (illustrator, motion designer, rigger) depending on the complexity of the visualization by the number of scenes.

Simple animation: $80-$100 (scene/minute)

Medium: $100 - $200 

Complex: $200 - $500 

PRO: $500 - $900

Estimates fixed rates for specialists (editing director, producer, art director, screenwriter): from $500 to $3000 thousand rubles for each specialist.

That's it, our post-production producer has a ballpark figure for the video. The task in Asana is closed.

How to quickly calculate the price of an animation video?

If I'm not shooting or promoting videos today, it means the end of the world has come