Top 6 LinkedIn Video Ads: The Best LinkedIn Ad Examples Built for the Feed

LinkedIn is the only social platform where people arrive in a professional mood and still scroll like everyone else. That contradiction is why most LinkedIn video ads fail: brands assume a business context licenses a boring film, then wonder why the completion rate collapses at second four.

The six campaigns below were built for this feed specifically, several of them in formats that exist nowhere else, and most of them have published numbers attached. That combination is rare enough in B2B to be worth studying frame by frame.

Here are six of the best LinkedIn video ad examples worth studying, analyzed from a production perspective.

1. Zoho Workplace: An Office Comedy About Inbox Spam

Zoho took the least cinematic subject in software, email spam, and built “Delete The Drama” around the emotional truth of it: an inbox out of control is not an inconvenience, it is a small daily humiliation.

The production is deliberately lightweight and character-led, closer to a sketch than a product film, which is exactly right for a feed where the viewer is one thumb-flick from leaving. The joke arrives before the logo, and the product is the punchline rather than the premise.

The takeaway: lead with the feeling, not the feature. On LinkedIn the first two seconds decide everything, and a recognisable frustration buys attention that a value proposition never will.

2. Philips: Health Knows No Bounds, Neither Should Healthcare

Philips runs one of the most instructive video strategies on the platform: healthcare films aimed at clinicians, hospital administrators, and health system decision-makers, built for the feed rather than adapted from broadcast.

The craft choice is register. These are shot with the calm, high-production language of healthcare communication rather than the hard sell of technology advertising, which is what allows a commercial message to sit credibly next to clinical content. For Philips France, video went on to generate 66 percent of the brand’s earned media.

The takeaway: match the tone of the audience’s own professional content. In regulated and expert categories, restraint is a credibility signal, and credibility is what gets shared.

3. Cathay Cargo: A Freight Business Filmed Like a Consumer Brand

Air cargo is built on schedules, capacity, and temperature control, none of which are visual. Cathay Cargo’s answer was a video strategy on LinkedIn showing what actually moves through the network, starting with Cathay Fresh, the perishables business where a single delay ruins the product.

The film is short, vertical-friendly, and built around one concrete idea, which is what makes it work in a feed rather than a boardroom. LinkedIn’s own case study reports lifts of more than 15 points in both brand favorability and consideration. When the cargo itself cannot be filmed, the same job falls to design, which is exactly what 3D motion graphics and AI-driven video are for.

The takeaway: pick one tangible thing your service protects. Logistics, infrastructure, and platform brands become filmable the moment you point the camera at the cargo instead of the company.

4. Smokeball: A Customer Argument, Delivered by the Customer

Legal software company Smokeball ran its Australian campaign through Thought Leader Ads, a format that exists only on LinkedIn: the ad is published from a real person’s profile rather than a company page. Here the person is George Sourris of Empire Legal, a practising lawyer making a blunt case about AI adoption in law.

Production-wise this is the opposite of a polished brand film, and that is the strategy. It is shot to look like the platform’s native content, so the argument reads as a peer talking rather than a vendor selling. The published result: 186 percent growth in return on ad spend.

The takeaway: on LinkedIn, the sender matters more than the production value. A believable practitioner outperforms a beautiful corporate film aimed at the same audience.

5. Cathay Cargo: The Same Story, Told Again

The second Cathay Fresh film earns its own place on this list precisely because it is not a one-off. The brand returns to the same proposition with another execution, in the same feed, to the same audience of freight forwarders and shippers.

That is the part most B2B brands skip. A single film is an event that the algorithm forgets in a week; a series is a habit, and the second, third, and fourth executions are what convert recognition into preference. The brand favorability lift Cathay reported came from a sustained strategy, not from one upload.

The takeaway: budget for a series, not a hero. On LinkedIn, three good films spread over a quarter beat one expensive film released alone.

6. Maersk: A Five-Minute Sci-Fi Thriller, Released on LinkedIn First

A trucker in Quebec, an executive leaving her office in Shanghai, a warehouse worker in Peru, all suddenly facing the same surreal problem, in a film that looks like a streaming series and never once looks like logistics advertising.

The brief for “Disconnected” was explicit: make something so un-B2B that it stands out on LinkedIn, then pull viewers to the full film on the company site. Agency &Co. hired feature director Christoffer Boe and premiered a five-minute film on the platform where every competitor was posting case studies and white papers.

The results are why it is still cited years later: more than 150 million views and clicks, 84 percent of C-suite viewers reporting a changed opinion of the brand, and media activity attributed to revenue at 158 times media spend.

The takeaway: length is not the enemy on LinkedIn, boredom is. A five-minute film with real cinematic tension outperforms a 15-second product loop when the idea earns the time.

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What unites these six LinkedIn video ads? Every one respects the platform’s real physics: a professional audience, a personal scroll, and zero tolerance for a corporate video that could have been an email. Several of them are not brand films at all, but people talking, which is the format the feed rewards most.

If you want that standard for your own funnel, our LinkedIn video ads production team builds films for exactly this context, from live action to animation, including Pixar-style AI animation when the story calls for a world you cannot shoot. Let’s discuss your next project. For more ideas, case studies, and trends from the world of video marketing, follow us on LinkedIn.