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Video Marketing & Production Blog

Top 5 Animated Video Production Studios in the US
2D

Top 5 Animated Video Production Studios in the US

Five US animation studios compared: formats, pricing, timelines, pros and cons, and who each one fits best.

Viewability, Ad Recall and View-Through Rate: What Your Video Ad Numbers Really Mean
Distribution

Viewability, Ad Recall and View-Through Rate: What Your Video Ad Numbers Really Mean

What viewability, view-through rate and ad recall really measure, and what moved them in our Meizu CTV campaign.

Explainer Video Cost Per Minute: What One Minute Really Costs
2D

Explainer Video Cost Per Minute: What One Minute Really Costs

Real budgets from six of our explainer projects: what one minute of AI, 3D, 2D and live action actually costs.

Latest Articles

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Video promotion strategy on YouTube. Retargeting methods.
Distribution

Video promotion strategy on YouTube. Retargeting methods.

Typically, marketers miss out on these opportunities.

The importance of color correction in video advertising
TV

The importance of color correction in video advertising

How color correction saved an advertising campaign

 How does virtual production work?
TV

How does virtual production work?

Secrets of working with virtual production. We save time and budget.

How to create a high-quality image in a commercial with a limited budget?
TV

How to create a high-quality image in a commercial with a limited budget?

By implementing these steps we saved 30% of the budget

3 success factors for TV commercials
TV

3 success factors for TV commercials

The success of the video lies not only in the result of the production team

How to Shoot Food Ads Video?
Idea

How to Shoot Food Ads Video?

New Ideas for Food Advertising

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